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拼命买理财产品 迎驾贡酒自曝黑天鹅玩惨股价
2017-08-23 10:44:25 中国经济网
可能是觉得上半年花钱花的太狠了,会引起股民的骚动,迎驾贡酒想告诉股民自己有的是钱,不要觉得我经营出了问题,于是在半年报里公告,在原8亿元理财额度的基础上,再增加4亿元的闲置自有资金购买理财产品,而半年报显示,上半年投资理财产品竟然亏损了331万元!
上半年3.5亿的理财产品账面亏损331万
这下投资者不炸锅都新鲜了,经营活动产生的现金流都已经负数了,还乐呵呵的搞理财投资,最可气的是理财越做越亏,不把你这垃圾公司垃圾股统统抛掉,怎么对得起你的经营水平。
平心而论,迎驾贡酒并不算白酒企业里面垫底的,2016年净利润增长28.77%,分红4.8亿,同为安徽酒企的口子窖,2016年净利润增长29.41%,分红2.7亿元,金种子酒更惨,2016年净利润下降67.32%,分红0元。
近年因消费升级引发了酒业行业大变革,消费者对于白酒产品提出了新的消费需求,低端的消费群体在逐渐缩小,中档、中高档酒逐渐成为市场主流。迎驾贡酒上半年利润有所下滑但转型已经跟上,虽然在品牌上属于二流白酒企业,但对于白酒消费业态把握很准,半年报里,迎驾贡酒旗下中高档白酒贡献销售收入接近2.33亿元,同比增长4.1%,今年子公司销售公司投资设立迎驾洞藏,准备进一步开拓中高档白酒市场,并没有显示出市场疲态和营销战略失策。
只可惜一个昏招把迎驾贡酒的投资者信心和口碑彻底打个粉碎,随着上半年白酒股的热潮逐渐褪去,迎驾贡酒刚冒头就被砸回了原型。市场不仅要业绩,更要企业责任和人气,把后两者丢了,是典型的NOZUONODIE。
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