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新闻大厦如何从五星酒店到高品质写字楼 北京首个"酒改写"项目样本调查

2017-08-22 14:24:57   中华网

据悉,2015年底,新闻大厦租赁面积出租率已达95%,收入增加,人力成本降低50%以上,从而实现了扭亏为盈。

转型:一转到底的底气与艰难

转型,意味着要破釜沉舟、从头再来,毕竟在世邦魏理仕这家全球最大商业地产服务商看来,酒店转型为写字楼也会面临着从软件到硬件的诸多难题。“以细节举例,酒店大堂的灯以暖色调为主,而写字楼需要冷色调,再比如大堂的高度也要有所调整,而这些只是硬件的小改造,团队的大改造比这还艰难。”世邦魏理仕华北区资产服务部资深董事吴克礼坦言。

世邦魏理仕团队是新闻大厦在转型初期专门聘请为运营团队做驻场培训,培训课题为如何从酒店服务人员转化成为专业的写字楼物业服务人员。据悉,2015年6月23日新闻大厦宣布成功转型写字楼后,并没有和其他甲级写字楼一样聘请外来的物业公司进行服务,而是决定“就地改造”,即保留原有的管理团队和工作人员,培养专属的物业管理团队,才是真正实现彻底转型。

“酒店是劳动密集型行业,2015年新闻大厦的员工人数达到了480多人,也是最大的成本支出,而转型写字楼,人力成本就会降下来,因此新闻大厦首先面临的就是妥善安排原有员工,做好分流安置,这也是管理团队面临的最大难题。”新闻大厦相关负责人说,为了妥善安排这些员工,管理团队对员工意愿进行了逐一了解,为想留下来的员工找好合适的岗位,为想离开的员工找好出路。经过细致、妥善的安排,如今新闻大厦员工缩减至140人,人力成本大幅降低。

就此,难题还未被彻底解决,留下来的员工面临更大的转型挑战。前台经理要变身市场主管、客房负责人下一步就要接手物业客服,吴克礼回忆,在对新闻大厦进行驻场培训之前,世邦魏理仕对每一个员工的特点都进行了了解并与管理团队沟通,为工程、安保、客服、财务、办公室和人事部的员工量身定制了面授、实操、答疑和考核的课程,“从我们的授课看,员工转型决心很大,效果也很好,下一步我们还要安排他们去外省学习经验。”吴克礼说。

转型事无巨细,这考验管理团队的耐心,也更加考验员工的决心和忠诚度,一个厨师长丢掉手艺宁做快递管理员,是新闻大厦员工转型真实的写照。任师傅是新闻大厦的老员工,酒店时期他是手艺精湛的厨师长,而改为写字楼后,他的工作场地从后厨变为大厦外部的快递室,为大厦客户分拣快递。有客户感叹:“别看这个工作很不起眼,但是因为他的管理,快递员不会随便进出大楼,客户的快件也得到了很好的安排,这也是新闻大厦细致服务的体现。”

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