新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China

联想手机业务深陷泥潭 “扭亏为盈”或成笑话

2017-08-07 14:03:57   中国经济网

此外,从2014财年到2016财年,联想集团移动业务的收入分别为91.42亿美元、97.79亿美元、77.07亿美元,除税前亏损分别为3.7亿美元、4.69亿美元、5.66亿美元,税前利率分别为-4.0%、-4.8%、-7.3%。

收购摩托罗拉后,公司移动业务的收入规模总体呈下降趋势,市场额份逐年减少,亏损也越来越严重。

联想集团收购摩托罗拉的价格为29亿美元。然而,收购后的摩托罗拉加上联想自主品牌却带来了连续三年的亏损,三年累计亏损高达14.05亿美元。

这种投入产出比显然没有达到杨元庆的预想。

有数据显示,2017年第一季度的全球智能手机市场上,华为以市场份额11.4%排名第三,OPPO以11.4%排名第四,Vivo以6.2%排名第五。2013年曾以市场份额4.6%占据全球智能手机第四的联想,三年后被同为国产品牌的华为、OPPO、Vivo毫不留情地超过。

对比华为、OPPO、Vivo的强劲表现,有业内人士指出,技术、运营和品牌是一家企业的核心。

然而,品牌力不足的联想在技术上的表现也并不理想。

联想2014到2016财年的研发费用分别为12.21亿美元、14.91亿美元、13.62亿美元,占收入的比例分别为2.64%、3.32%、3.16%,这已经是联想近十年来最高的研发支出占比。但如果对比华为,联想的差距显而易见。华为在2015、2016年的研发费用分别为500亿元、764亿元,研发支出占比分别12.8%、14.6%。

过去10年,联想累计投入研发费用为68.5亿美元(约为460亿元),远少于华为2016年一年的研发费用。

显然华为更重视自主研发,不在乎短期的财报业绩,而早已被“贸工技”基因根植的联想更倾向于收购策略,快速地拿到一定的专利技术或者占领市场。然而在摩托罗拉已有的专利技术上,联想缺乏对其的整合和提升,导致最终的消化不良。

对于被联想收购后的摩托罗拉手机,有数码产品发烧友向《国际金融报》记者直言,“我觉得现在的摩托罗拉手机不太好用。”他表示,从硬件方面来看,它与国际大牌三星、索尼、HTC、LG等相比,同配置产品总是要晚于这几家。而与国产品牌相比,它的配置又不是很出众,价格还极其昂贵。从系统方面来说,自2015年重回中国市场之后的三年时间,已更换了三个不同风格的UI(用户界面),感觉丝毫不考虑老用户的使用习惯和学习成本,这大大降低了用户对摩托罗拉手机的品牌忠诚度。

手机“扭亏”或成笑话

上一页5/6下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170807/31048182_5.html
Server: cms-8-251
Date: 2024/10/06 04:17:39

Powered by China
China