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这是刘强东的底牌,阿里曾经看不上,现在在追赶

2017-07-31 15:38:23   中国经济网

他视为核心的物流规划职能,此前被分散在仓储、配送、大件、小件等几个独立部门。好处是垂直专业,缺点是横向联络成本高,可能只考虑部门自己的利益,没有全局观。如果涉及到全国网络规划问题,就需要一个角色居中协调,无疑这会影响效率。

整合后的物流规划部负责人傅兵说,原先各个部门会定期聚在一起讨论新方向新需求,但没有哪个角色从行业的角度去思考外部竞争。

王振辉落下的第二枚棋是,根据物流全链条的几个关键节点进行部门拆分。大件仓和小件仓被拆分成两个部门,中间运输环节从原来的配送体系同样拆分出来,成立独立的集运部。这些都是一级部门。

他解释,过去京东最关心的三个名词就是仓储、配送和客服,几乎都是围绕这三个大的关键节点部署资源。物流全面开放之后,不可能再以这么笼统的概念进行组织管理。比如,目前集运部负责的从出仓到分拣这一段运输,此前划归配送。考虑到京东在加大干线运输的部署,部门独立的必要性也显而易见。

此次涉及调整的有4个集团一级部门,12个二级部门,以及7个区的20多个二级部门,调整后向王振辉直接汇报的VP级别有18人。

而这么大手术王振辉并没有跟刘强东做太多细节讨论,他只写了一封邮件,把想法和具体调整计划发过去,很快就得到肯定的批复。“他对管理层的信任授权是非常充分的。”王振辉说。

很难想象,对于京东这家拥有十多万人的大公司,这场自上而下的组织变革竟然比他预想中要顺利,因为管理层普遍认同大方向。问题是,5年没有做如此大规模的调整,涉及几万人,个体心态很难把握。

他跟几个事业部总裁、HR和业务部门负责人做了大量的沟通说明工作。“比如物流生意是先有车后有单,所有人都觉得单量越多越好。对这些问题大家都有一个基本认同,对开放业务的重要性,大家也都很明白,认可物流行业处于上升期,大有可为。”

2017年4月,京东物流集团正式对外成立。严格意义上讲,京东商城自营业务算是他们一个重要客户。在服务他们的同时,既要保证用户体验,又要在后台严格控制成本。这是集团对王振辉很重要的两个考核指标。

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