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全能车畅骑多个品牌 击中共享单车行业哪些痛点?

2017-07-08 22:01:31   新华社

多名专家分析,摩拜、ofo极力封禁“全能车”的原因远非破坏“实名制”这么简单,让各大平台更难接受的是,“全能车”模式对他们的押金“奶酪”构成了威胁。

“‘全能车’靠什么赚钱?”中国电子商务研究中心主任曹磊认为,靠截留各大平台的用户押金,这种新软件完全可实现低成本、高收益。

曹磊表示,现在很多客户都在多个共享单车平台注册并缴纳押金,但是他们真正使用单车的频次并不高,“全能车”很可能是抓住了这一“痛点”,让缴纳的每份押金都能为多个客户服务。

中国互联网协会信用评价中心法律顾问赵占领认同这一说法。他举例分析说,比如“全能车”在摩拜、ofo等10个共享单车平台分别注册1万个用户,也就是缴纳10万份押金,然后它接受100万人在自己的平台注册,收到100万份押金。“只要‘全能车’的这100万个客户,在同一时间使用同一单车品牌的人数不超过1万人,‘全能车’软件就能顺利运转,进而白白获得90万份的押金沉淀。”

“这样一来,‘全能车’凭借在共享平台注册的较少账号,就能撬动数倍甚至数十倍的用户前来注册,谁还会给摩拜、ofo等公司交押金。”赵占领说,不过这种对客户账号进行‘二次共享’的模式,必然带来对客户信息的冒用。

7月6日,记者在北京街头测试“全能车”软件,在扫码骑行了一辆摩拜单车后,记者打开自己的“摩拜”APP,在上面并没有找到刚才的用车记录。采访中一位共享单车平台的员工私下透露,类似用户信息遭冒用现象并不罕见。据他们监测,有的客户每天骑行他们的单车超过四十次,时间累计高达十几个小时,有的客户甚至一天之内在多个城市骑行单车,这显然不正常。

出人意料的是,记者与“全能车”公司和几家共享单车平台的工作人员联系,他们对押金问题均避而不谈。一名员工表示,押金的事比较敏感,还是不说为宜。

该给押金“争夺战”降降温了

围绕“全能车”的是是非非,押金显然成了绕不开的话题。一些人表示,“全能车”不惜空手套白狼,违规“截胡”共享单车平台的押金,这从一个侧面提醒:共享行业对押金的倚重该降降温了。

近年来,共享单车迅速覆盖全国各大城市,各大平台的骑行收费低,单车成本高、损耗大,顾客押金成为支撑其运营的重要因素。在一些平台,每辆单车背后都有10-20个注册用户,收到的押金数额巨大。

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