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生鲜电商面临洗牌 许鲜线上线下销售通道关闭库房员工遣散
据《证券日报》记者的观察,今年以来,生鲜电商调整战略的意图十分明显,有企业称经营定位已不再是“生鲜电商”。
不过,有业内人士在和记者交流时也建议,“行业扎堆之风盛行,合理利用资源进行合作也不失为一条路子,例如,许多生鲜电商选择搭建线下门店,这需要资本的支持,如果可以,也建议生鲜电商选择成熟的线下企业合作。”
和生鲜电商平台频繁出现融资难问题相对应的是,线下业态近来颇受关注。日前,受商务部流通发展司委托,中国连锁经营协会组织编制了“中国便利店景气指数”。2017年第一季度便利店行业总体景气指数为72.2,高于荣枯线22.2,体现出便利店从业者在2017年开年之局,对便利店行业的发展趋势保持较为乐观的态度。纵观2016年,中国便利店行业的门店总数同比增长9%,销售规模同比增长13%,门店数量与销售规模保持着较高的增长速度。而从总体情况看,2016年便利店业态的发展明显好于其他业态,全年呈现高开高走态势, 随着消费者对于便利的偏好和对价格的敏感度降低,便利店正迎来良好的发展契机,经营项目和服务内容也逐渐扩充和完善。随着大型门店的饱和,传统大卖场遇到增长瓶颈,业态小型化已经成为一种新的发展趋势,国内资本同时也逐渐将目光投向便利店业态和社区型超市。
另外,随着线上获客成本逐年上升,电商的人口红利在逐渐消失,其对线下零售的冲击也在逐步减弱,“新零售”概念的提出加快了线上与线下企业的融合。不过,对于许鲜在“自救的过程中是否会选择和其他企业合并,这是高层考虑决策的事情”,上述人士对记者介绍。
(责编:朱江、伍振国)
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