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住房限购政策扩大到三四线城市,库存都去完了?

2017-05-25 17:28:08   

但不容忽视的是,还有很多三四线城市市场依然疲软。最典型的就是东北市场的部分三四线城市,比如锦州、丹东等城市。另外一个重要的区域市场就是山西市场,其高库存和低购房规模都值得关注。近期,山西吕梁明确了在吕梁的农民工、大学生等购房,可以享受包括2017年4月30日至2018年9月30日每平米200元的购房补贴或补助。落实此类惠民政策的城市还有很多,比如临汾、晋中、忻州、运城等城市。从这些案例可以看出,依然有很多城市在去库存的道路上不断探索新思路,其政策和保定等城市已经形成了较大的分化。

引导投资流向对楼市均衡发展很关键

三四线城市的市场分化和政策分化,对于后续楼市发展是有积极启发的。后续对于各类购房资金流动的引导很关键,只有这样,才能让三四线城市的楼市继续回归均衡化发展的状态中。

对于房价过热的三四线城市来说,需要对城市自身重新定位。从市场基本面来说,其和二线城市没有太多的区别。部分三四线城市的外来人口或流动人口规模较大,属于当前楼市调控的一个重点。而对于周边大城市的外溢需求导入也是值得关注的。对于此类三四线城市来说,包括限购政策、社保缴纳、公积金异地贷款、限售政策宣传等方面,都需要积极落实更细致的政策。这样做,既能够促进此类城市的市场交易活跃,也能够防范各类资金出现快进快出的套现做法。稳定好此类城市的楼市发展,对于全国楼市的稳定也有积极的作用。

而对于市场比较疲软、当前依然在积极去库存的三四线城市来说,充分利用当前各类政策,同时挖掘城市营销点显得非常关键。比如,对于部分三四线城市来说,各类楼市的优惠政策虽然已经出台,但被外界熟知的程度还是不高。所以后续在去库存方面,要积极做宣传,比如通过各类媒介或各类活动,积极释放相关城市鼓励外来购房者购房的信号。考虑到此类城市房价一般低于8000元的水平,总体上属于购房成本不高的城市,所以类似的宣传依然能够引导各类购房资金进入。除此之外,积极寻找卖点也很关键,部分三四线城市虽然没有海景或者水乡等资源,但“就地取材”依然可以做到,围绕当地独特地貌、风土人情,依然可以吸引购房者积极进入。这样做,能够引导部分热点三四线城市的购房资金进入,对于此类市场相对疲软的三四线城市来说,也利好去库存战略的实施。(中新经纬APP)

【专家简介】严跃进,上海易居房地产研究院研究总监,研究方向为房地产市场与政策,同时对房地产大数据、区域市场投资风险等有独到见解。

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