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除此之外,京东金融众创基金还将围绕产品销售、品牌形象,持续优化消费通路、整合市场营销资源,360度地解决福仁缘发展过程中的难题,助力福仁缘抢占风口、达到新高度。
据京东金融众创基金相关负责人介绍,随着投资协议的正式签订,京东金融众创基金将协助福仁缘搭建、对接、维护京东内部销售体系,提升效率,降低通路成本;在品牌塑造方面,京东金融众创基金将利用自身强有力的品牌背书能力协助福仁缘制定整体的品牌方案,以健康、绿色为重点,快速塑造福仁缘正面的品牌形象;在资源整合方面,京东金融众创基金会根据项目特质,整合政策、企业、产业链的内外部资源,抢占发展先机;与此同时,京东金融众创基金也将利用自身在投资领域的影响力,协助福仁缘继续引进良性资本,为上市打下坚实基础。
毫无疑问,此次京东金融众创基金与福仁缘合作,实现了资本与优秀创业企业的完美结合。不难想象,随着京东金融众创基金的正式入股,一方面,福仁缘将利用京东强大的渠道和品牌影响力展开营销和品牌正面形象建设,利用京东金融实现普惠金融的能力促进企业和产业的健康发展;另一方面,作为京东金融集团旗下唯一一支专注于中国市场消费升级主题的创业项目投资基金,京东金融众创基金致力于引导被投企业为中国中产阶级及新兴消费群体,提供高品质的生活产品及服务。本次对福仁源企业的投资入股,也是其在细分消费领域投资的又一次新的探索。
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