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多级分销涉嫌传销且监管难:微商,还是危商?

2017-04-25 09:58:40   工人日报

对于微商产品的质量,王小毅直言在微商渠道监管假冒伪劣三无产品的难度比在淘宝等平台还要大。“不是说微信上的微商卖的都是三无产品,而是说三无产品在微商上比较难得到监管和处罚,所以微商容易变成三无产品的温床。”

目前微商从业者以家庭妇女为主,包括年轻妈妈和下岗女工。王小毅介绍说,空闲时间较多、手机上网方便、希望能有轻松挣钱的方法、知识面不宽、朋友圈类型比较单一是她们容易被三无微商洗脑的主要原因。

“不要迷信超低价或者包治百病的功效,也不要相信所谓的网络截图。”王小毅提醒消费者需要理性地站在产品功效的角度进行购买决策,而不是基于分销返利,而有意愿加盟微商的人要小心加盟费或保底购买量的加盟方式。

根据《2016中国微商行业发展研究报告》,2015年微商行业总体市场规模达到1819.5亿元,预计2016年将达到3607.3亿元,增长率为98.3%。2015年全国微商从业规模为1257万人,预计2016年将达到1535万人,增长率为22.1%。微商已成为移动电商的主要形态之一。

有评论指出,作为社会媒体与电子商务结合的典型代表,微商现存的问题并不能否定这种新型的商业形式,但也应该加强监管。

去年7月,国家工商总局已经下发《关于进一步做好查处网络传销工作的通知》,明确把“微商”“多层分销”作为防范内容,这有利于撕破微商传销的伪装,进一步规范微商行业健康发展。

(应受访者要求,文中刘丽、王安、李红均为化名。)

本报记者 邹倜然 本报实习生 余晓宇

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