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租车客群日益年轻化 “偕老带幼”成出游主流

2017-09-20 08:12:05   央广网

此外,西北的“甘青大环线”也为热门线路,沿途有青海湖、茶卡盐湖、嘉峪关、敦煌、莫高窟、玉门关、月牙泉、张掖、祁连卓尔山、岗什卡雪峰、门源等极具西部特质的人文景观,也是丝绸之路黄金段上经典的旅游线路。由于地貌的独特性,游客可以看到沙漠、高原、湖泊、雪山、草原、花海等多种景观。

从途牛预订情况看,新疆、内蒙古、广西等成为境内租车自驾热门目的地。

租车客群日益年轻化 “偕老带幼”成出游主流

租车自驾出游方便、舒适,尤其对于讲究私密出游体验或是陪同老人、带着孩子一起出游的客户来说,租车自驾更能满足他们的需求。不愿意长途驾车的用户还可乘高铁、飞机等到达目的地后,租辆车在当地游玩。从途牛租车用户来看,超过8成的用户选择结伴出游。其中,境外租车以2-3人的朋友结伴占比最多,境内租车方面,老人、孩子全家一起自驾出游最为主流。

从租车时长看,海南环岛以5日为主,而川藏线则长达17-18天。出境方面,北美、澳新等方向,虽然用户游玩总时长为15-16日,不过,租车往往会选择其中几天,单次租车最长为6-8天。在泰国等出境短线方向,单次租车以2-4天居多。

途牛监测数据显示,租车用户中,30-39岁占比最高,达42%,这一群体处于事业与家庭稳定期,追求品质生活,探索欲强,成为租车的主要用户群体。除此之外,20-29岁的年轻人占比略超40-49岁群体,租车用户正呈现年轻化趋势。

车型偏好:北美澳新常用SUV 东南亚偏爱小型车

租车自驾用户为了更加便捷、轻松、深入地体验当地风情,会根据自驾线路、同游人数、当地地型等因素选择适合的车型。

途牛监测数据显示,用户在租车车型选择上越来越多元化,北美地区自驾路线长,安全稳定、空间宽敞、操作性强的中型SUV、MPV车型最受欢迎;前往欧洲地区租车自驾游,由于路况复杂、建筑较多、停车难等因素,租车用户更喜欢操控灵活、节省停车空间的小型车和相对紧凑的车型;而泰国地理位置近,自驾线路短,经济省油的小型轿车更受欢迎。

境内租车方面,川藏线以高原、山地为主,越野车最受欢迎;海南环岛自驾游等用户会根据行程安排及同游人数等因素,选择紧凑型轿车或中型SUV。

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