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成军三年 腾讯影业何时才能走出互联网影业泥潭

2017-09-19 18:06:58   中国经济网

——《藏地密码》的剧集主控和电影开发:《鬼吹灯》和《盗墓笔记》都来了,《藏地密码》还远吗?《藏地》原著的影响力和受欢迎程度,比起两部盗墓题材小说应该说略低,但也屡屡破过销售记录..之前已经改编过一部网剧,何润东主演,可惜没有达到《鬼吹灯》《盗墓笔记》改编作品的影响力。所以对于腾讯影业,《藏地密码》庞大的改编计划,系列电影和剧集的改编,也很考验开发和制作能力。

总体而言,腾讯影业的片单看下来,一方面是更接地气,诸如游戏IP的影视剧开发等都已经明显在降低比重;另外一方面看来,在资本的支持下更加雄心勃勃的想要实现“IP帝国”的远景——曾经“迪士尼+漫威”的野望并没有因为内外环境的变化而改变,只是低调了一些,但对于IP的信仰没有褪色,但整体看下来,并没有策略性的转变。

互联网资本对于大IP的追逐,犹如“薛定谔的猫”,明牌上看“大IP+流量明星+社交和媒体优势”是无往不利的,但在上线之前又一切都是不确定的。说到底,2017年最大的变化就是,IP的套路已经在消解,而原创的崛起通道也没有被开辟…腾讯影业庞大的IP影视开发计划相当于是看着“薛定谔的猫”开箱子,至于能否走出迷局就不知道了。

读娱丨yiqiduyu

文丨赵二把刀

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