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共筑电影强国梦想——中国电影这5年

2017-09-18 11:31:49   新华网

从电影的传播规律和消费特征来看,面向普通观众的商业发行才是主流,效果也最好。专业研究机构报告显示,2016年美国电影的全球市场份额为67.4%,欧洲影片的市场份额为26.7%,剩下的市场空间非常有限,但这是中国电影必须面对的现状。2016年“中国电影·普天同映”全球发行平台正式启动,在政府的指导和推动下,通过有计划的市场化运营,目前已与亚洲、欧洲、北美洲、大洋洲多国主流院线成功对接,并努力向非洲延伸,实现了多部国产新片的海外规模性发行,与此同时高度重视以新媒体为代表的多层次版权分发渠道,品牌效应正在形成。2016年中国电影海外销售收入为38.25亿元,是2012年的3.6倍。2017年上半年中国电影海外票房及销售收入已达27.26亿元。国际市场坚冰初破,中国电影唯有一往无前。

坚定文化自信,建设电影强国

习近平总书记勉励文艺工作者,面对史诗般的社会变化,我们有责任写出中华民族新史诗;让目光再广大一些、再深远一些,向着人类最先进的方面注目,向着人类精神世界的最深处探寻。这当然也是对电影工作者的殷切希望,是我们做好电影工作,建设文化自信的重要遵循。

按照目前发展趋势,我们可以比较自信地判断,在第一个百年目标实现之际,中国电影将在票房等核心产业指标上领先,并与其后的日、印、英、法等国拉开距离。在第二个百年目标到来之际,中国电影对文艺大发展大繁荣的贡献将更加突出,在世界电影格局中将以作品呈现和产业规模两个方面的优势,显著增强文化话语权。

在经历了连续多年高速发展后,中国电影也面临着新的挑战,对此我们保持着清醒认识。只有直面问题才能真正解决问题,只有克服困难、化解矛盾才能不断发展前进。

针对电影创作功利化现象,要加强现实主义题材创作引导,实现电影创作的新突破。在坚持正确价值导向的前提下,进一步拓宽现实主义题材的表现领域,倡导现实主义精神与当代社会生活的深度融合,落实“深度关注现实、共同关心社会、真诚关爱他人”基本要求。鼓励创作者以更加敏锐的视角、更加丰富的手段来书写现实,表现人生,传递正能量,共圆中国梦。

针对电影生产质量亟待提升,要压产提质增效,深化电影供给侧改革。决定电影产业发展最根本的还是好作品,必须在出好作品上下功夫,提高创作质量,提升两个效益。引导优质资源向优质项目倾斜,提高好作品的产出率。

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