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蒙牛走上金鸡百花红毯

2017-09-17 08:31:37   国际在线

国际在线消息:9月16日,第26届金鸡百花电影节上演红毯秀,和众多明星一起,蒙牛第一次以战略合作伙伴的身份亮相这个中国电影届的“奥斯卡”颁奖礼。蒙牛集团旗下特仑苏、纯甄、真果粒、优益C、精选牧场奶等明星产品悉数亮相电影节,与广大中国杰出电影人分享这一国内最高级别的文化盛事,共同展望中国电影发展的美好未来。

在本届电影节期间,蒙牛也为消费者带来了专场观影、工厂观影体验等一系列专属活动,并在现场搭建微缩版蒙牛小镇,近距离展示蒙牛的航天品质的牧场与质量管理,同时也为中国电影人提供高品质、高品位的营养享受。

今年恰逢内蒙古自治区成立70周年,电影节落户呼市恰好承接盛大的庆典活动,对青城文化产业的进一步优化提供了绝佳的机遇。借助电影节拓展更高的文化视野和格局,蒙牛在为全球消费者带去高品质牛奶产品的同时,也将不断推动不同国家与民族之间的文化互鉴共荣。多年来,蒙牛积极响应十八大提出的文化产业“三结合”,为中国朝阳产业的创新转型与发展提供支持。此次亮相电影节的明星产品之一——特仑苏,就连续多年参与到国粹文化的公众普及推广行动中,充分诠释了无畏创新、不断追求更好的文化精神。

面对消费市场的加快转型,蒙牛不断探索并尝试与新兴消费群体建立更直接、更紧密的品牌关联,借助文化营销战略的转型,为消费者创造着更大价值的乳品体验。主张“纯粹、简单”品牌理念的纯甄在电影《美人鱼》中与林允、邓超纯美的人鱼恋完美结合,给观众留下深刻印象。而无论是《独立日2》中蒙牛“变身”为“月球牛奶”;还是纯甄与《变形金刚5》这一全球大热的优质影视IP的合作,从中不仅凸显出品牌的国际化定位和发展战略,更进一步强化了蒙牛鲜明、独立、年轻的品牌形象。同时,蒙牛以“年轻属性”深度链接消费者的兴趣与生活,发掘乳品在不同生活场景下带给消费者不同的价值体验,推动中国乳业市场形成更丰满、更有活力的消费格局。

据悉,金鸡百花电影节是中国历史最为悠久,影响和规模最大,最专业,最具权威性的电影评奖活动,同时也是中国唯一一个国家级的电影节。本届电影节期间,中国电影高峰论坛、中国电影科技论坛、中国电影产业高峰论坛三大主题论坛同时举办,将艺术与学术的融合推向高峰。(图/文 Amma)

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