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目前,咖啡巨头星巴克还是保持强势,已在中国开设了超过2100家店,中国市场已成为星巴克仅次于美国的第二大市场。日前,星巴克斥资13亿美元,收购其与统一在华东的合资公司上海统一星巴克有限公司剩余50%的股份,这也是星巴克有史以来金额最大的一笔特许经营交易。“全面直营中国大陆市场所有门店,推动在华长期发展规划。”星巴克表示。
便利店侵蚀咖啡店“蛋糕”
“7-COFFEE第二杯半价”,国贸附近一家7-11便利店近日门口亮起了圆形红色的广告灯,开始卖起了现磨咖啡,优惠促销活动吸引周围的上班族纷纷尝鲜。从价格上看,比一般的咖啡厅便宜很多,一杯大杯美式咖啡8元、大杯拿铁10元,是星巴克价格的约1/3。
此前,全家也已经推出店内现磨咖啡品牌湃客咖啡,2016年全家卖出约1000万杯咖啡,部分门店一天能卖出300杯。日前,全家便利店第四代店型首家门店在上海开业,便利店内开辟出40多平方米的咖啡休闲区域,有面向透明玻璃落地窗的长条案吧台,还有两张四人长桌和1张十人长桌,装修也很讲究。
业内人士表示,便利店卖咖啡,不仅能增加对年轻用户的黏性,还能和新鲜食品一样带动门店业绩;而且,相比于普通咖啡厅,很多便利店24小时营业、全年无休。
事实上,面对激烈竞争,很多咖啡店也不再只卖咖啡,开始同简餐相结合。比如,星巴克开始重点发力食品业务,去年7月,星巴克在12个省份推出了从早午餐到甜品的38款餐品,以增加星巴克门店内食品产品的比例;在北京,很受追捧的Wagas、the Woods等咖啡店均是餐食和饮品相结合模式。
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