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国庆出游趋势:境内游“度假”常态化境外游价格上涨快
另外,最受欢迎的两大旅游国家——日本与泰国,自由行产品价格的上涨幅度呈现较大差异。泰国旅游产品价格与去年国庆期间相比上涨了34%,而日本则相对维持平稳,仅增长了8%。
拼假、错峰趋势不明显 中长线游成主流
今年中国游客对境内游的关注度大幅上涨,与去年相比,涨幅高达101%。相比之下,中国对出境游的关注虽然也增长,但相对更为理性,涨幅为55.7%。虽然“爆买”已过去,但与消费相关的话题内容仍是中国游客关注的重点之一。排在第三位的旅游关键词是“朋友圈”,旅游的社交属性正在进一步放大,今年国庆期间又将迎来新一轮朋友圈摄影大赛。
而与往年不同的是,本次国庆期间错峰出游的趋势并不明显。数据显示,出游人数从9月30日才开始猛增,在10月1日国庆节当天达到峰值。另一方面,以往大规模出现的“拼假”现象,在本次国庆期间也不明显——今年想要“拼假”,游客需要请假5天才能休假半月。报告抽样问卷调查结果显示,只有不到5%的受访者选择额外请假,来与国庆前后的周末“拼假”。
冯饶分析称,“本次国庆假期特殊的时间和时长导致了这种现象,假期虽然看上去变长了,但无法满足欧美等远途目的地的旅行,因此大部分游客实际上还是会选择距离较近的目的地,来一次中长线旅行,这也是境内游关注度涨幅高于境外游的原因之一。”
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