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第四届中国茶业大会在湖北五峰开幕

2017-09-15 16:02:43   中国经济网

近两年,茶乡旅游作为休闲农业与乡村旅游中独具特色的旅游项目,因其集文化品位、田园风光、自然环境、民俗风情、社交娱乐于一体,越来越受到广大旅游者的欢迎。

本届大会,来自中国人民大学美学与现代艺术研究所研究员张成源,就全域旅游发展推动乡村农业旅游转变进行演讲。北京壹度创意规划设计研究中心董事于基隆,也分享了如何打造具有创意和地方特色的茶乡旅游。

作为茶旅发展重头戏的“国家茶叶公园创建试点授牌仪式”也将在本次大会上举行。中国农业国际合作促进会副主任吕明宜、中国合作经济学会副会长张北英共同为湖北省五峰县颁发了国家茶叶公园创建试点铜牌。

国家茶叶公园创建试点工作,不仅可以促进了各地茶旅产业发展,还将对加快建设具有地方特色的茶乡和茶园起到支撑、推动作用。对于改善茶产区农民收入构成,鼓励农业发展的多样性,弘扬茶文化、提升茶乡旅游的美誉度和知名度都讲发挥积极作用。

谈起中国茶产业的问题,“有类无品”的状态长期被人诟病。推进品牌建设、培养一批响当当的茶叶品牌是当下重要发展之一。

本次大会,来自首都经济贸易大学经济学教授陈教授以依托市场、塑造品牌不断提升茶产业产品附加值为题,着重分析市场如何成为拉动产业做大做强的发动机、新常态下品牌塑造、品牌塑造战略、政府培育区域核心产业竞争力制定、实施品牌战略规划、品牌提升茶产品附加值等五大问题。

大会还举行了“互动对话-品牌之路:如何打造具有中国特色茶叶品牌”,农业部市场与经济信息司原调研员李桂群、农业部农村经济研究中心副研究员刘年艳、首都经济贸易大学经济学教授陈及、八马茶业股份有限公司副总经理林荣溪、湖北采花茶业有限公司董事长马驰纷纷上台,与现场的参与者探讨互动。

除此之外,2017中国茶业大会现场还举行了五峰茶叶品牌推介暨战略合作协议签约仪式,2017年度全国十大魅力茶乡、全国茶乡旅游特色区、全国三十座最美茶园颁奖仪式,全国茶文化民俗村认定工作启动仪式,CCTV-7《行走魅力茶乡》纪录片高端对话会等相关活动。

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