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新款iphone发布 手机市场开启新一轮“升级”大战

2017-09-13 10:11:24   央广网

当被问及如果换全面屏是否会换手机时,有消费者说,应该不会立刻换,售价比较贵;也有消费者表示,感觉挺不错,可能会换。对于是否考虑国产手机的问题,有消费称会考虑,之前用的就是国产品牌,也有消费者说暂时不会考虑,因为用惯了Iphone系统。

记者采访发现,消费者对于全面屏概念还比较陌生,已经问世的相关概念手机也没有对消费者构成足够的吸引力;而对于品牌的选择,消费者也更趋理性。那么,为什么全面屏还会成为当下智能手机掘进厮杀的方向呢?互联网专家刘兴亮认为,主要原因是手机品牌们希望全面屏能成为刺激销量增长的兴奋剂。

刘兴亮说:“现在智能手机增长乏力,所以需要有刺激点,需要有兴奋剂。全面屏更好的屏占比,可以带来更加震撼的视觉效果。”

国产品牌面临技术考验

手机升级大战在全面屏这个新的战场再次打响。对于国产手机而言,研发并跟进全面屏手机还需要面临哪些问题呢?互联网专家刘兴亮认为,全面屏设计带来工艺难度的提升,例如指纹识别、传感器布置等都对国产品牌的技术研发提出了更大的考验。消费电子产业观察家梁振鹏还认为,难点还来自上游手机屏幕厂商的制约。他说,“绝大多数国产智能手机厂家它生产不了全面屏的屏幕。全面屏的屏幕主要还是向三星、LGD、夏普等厂商采购的,也是出于一个被动的地位。”

国产机突围 做好用户体验是关键

那么,国产品牌手机在新一轮手机大战中又该如何突围呢?业内专家认为,全面屏手机只能代表手机品类的细分,在其他的细分领域,国产品牌依然有突围的空间;此外,国产品牌做好性价比和用户体验才是关键。

刘兴亮认为:“我们还要在更多的用户体验、性价比、其他更多方便用户体验的方面(努力)。全面屏只是这个阶段的兴奋剂,未来还需要有更多的兴奋剂。”

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