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十周年纪念版的iPhone 8就要在今夜明晨发布了。根据目前所掌握的传闻来看,今年的iPhone可以说是又将“贵出一个新等级了”。近日,路透社发表了一篇文章,分析称iPhone X在中国的销售情况会很一般,原因是太贵了,中国人买不起。
报道称,iPhone在中国已经连续6个季度销量下跌了,目前苹果已经变成了中国市场排名第五的厂商,落后于华为、OPPO、vivo以及小米,其市场份额从2015年的15%下跌到了9%。
福布斯称,iPhone在国内的销量巅峰是iPhone 6发布之后,更大的屏幕尺寸让中国消费者非常喜欢。但在此之后,由于历代产品的外形变化都不明显,所以中国用户对之并不动心。尤其是iPhone 7系列,外媒认为它在国内是一款非常失败的产品,因为作为换代产品,它的外形不变算是犯了一个严重的错误。
到了iPhone X,虽然全面屏的加持让外形变化很大,而且还有无线充电、面部识别、OLED面板等新的特性,这些足够吸引到中国用户。但遗憾的是,它太贵了。
路透社认为,中国用户无法承受iPhone X高达1000美元起步的价格,绝大部分用户都会持币观望,坐等降价之后再买。路透社随机采用了两位中国用户,他们都表示iPhone X的价格有些难以接受,要么等降价之后再买,要么就是分期购买。但是笔者认为,外媒真是小看了国人的购买力,相信这次新iPhone的发布,又将引起一大批的换机热潮。
责任编辑:曲格林 CN064
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