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天兰天尾货批发市场转型升级 试水“胶囊试衣间”

2017-09-11 17:48:21   央广网

郭增利说:“评价到具体这种模式产生的效果究竟是什么样子的,这要讲一个商业逻辑。商业逻辑现在强调六个字:商品、服务、场所。过往无论是电商还是实体店,大家都在强调商品本身,现在看,消费者越来越挑剔,所以大家会更注重服务。比如线上线下相结合,淘宝店线下做试衣间,这是服务的一种延伸方式,所以在服务这方面大家开始有实际行动了。就场所而言,我听说商城装修比以往好的多,所以可能它在场所的打造过程中也意识到过往的市场形态和大家现在对场所越来越挑剔的要求不匹配,所以大家会在空间构造上下功夫,这些现象都是好现象。”

北京市发改委1月份宣布,将于今年内完成动物园地区、大红门地区、天意等批发市场撤并升级和外迁。3年来,北京累计调整疏解动物园、大红门、天意等批发市场370余家。

中购联资讯产业资讯中心主任郭增利表示,现在北京很多的批发市场都迁出去了,所以尾货还是有需求的,但是市场生命力的长短,还是要看市场整体的发展和需求,要看经营的品类和整体运营的效率。

郭增利说:“此时,我们在做的是,给未来的升级改造留下一个好的空间,能让商品投入市场后,在现在和未来一段时间内,消费偏好和消费变化能够结合起来,捕捉到未来的趋势变化,我认为这有利于后续的经营。”

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