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格力电器九成以上营收靠空调业务:或沦落为第二梯队

2017-09-11 12:07:41   中国经济网

8月30日,美的对外发布2017年半年度报告。2017年上半年,美的实现营业收入1244亿元,同比增长60%;利润总额为108亿元,同比增长13%。

没有比较就没有伤害。从营收来看,美的几乎是格力的2倍;从利润上看,虽然格力利润同比增长高达47%,但美的依然领先格力近14亿元。此前业界早已预计美的营收2017年将突破2000亿元,在家电业率先达到2000亿营收大关,而格力2017年能否突破1500亿元业界也存质疑。

从空调业务的营收看,格力的领先优势并不大。据美的集团半年报显示,今年上半年公司暖通空调业务实现营收500亿元,同比增长41.52%。在双方最具可比性的空调业务上,美的正在拼命追赶。2016年,双方空调营收差从2012年的374亿缩小至213亿元,今年上半年,格力领先美的不过46亿元,且美的的空调业务同比涨幅高于格力。今年二者的差距有可能缩减到百亿元以内。

据美的集团半年报显示,消费电器业务实现营收518亿元,同比增长46.75%;机器人及自动化系统实现营收136亿元。而格力生活电器业务实现营收10亿元;智能装备业务实现营收9.62亿元。虽然增长迅速,但与美的相比,数量不可同日而语。

5年内,美的归母净利润从33亿增长到147亿元,年均增长34.8%。同期格力归母净利润从74亿元增长至154亿元,年均增长15.8%。

对于公司营业收入低于美的的情况,格力市场部人士回复记者时表示,这是两种发展模式,走收购扩大规模和走内生增长都需要看是否符合本公司发展情况。格力通过自己掌控全产业链,保证技术和产品质量,有较高的利润率。

格力多元化

对于很多公司而言,在细分行业里遇到天花板,若想做大规模,只能进行多元化,格力也是如此,董明珠近年在生活电器、新能源汽车、智能手机领域多元化布局。

不过格力的多元化之路并不顺畅。

2016年董明珠曾想要收购珠海银珠,被董事会否决。今年2月20日,珠海银隆与格力电器签订《合作协议》,格力电器与珠海银隆开始合作,格力将向银隆出售汽车空调。

据悉,珠海银隆深耕新能源产业,业务贯穿锂电池产业链上中下游,在锂电池材料、电动汽车、储能系统、电源及电机电控等领域均有布局。

格力市场部相关人士告诉记者,格力收购银龙意在介入汽车储能业务和汽车空调业务。与格力空调业务有更多相关性。

此外该人士还向记者透露,格力将来仍会在手机等业务上发力,将手机打造为智能家居一环,目前还没有大规模宣传与发售,是因为产能等尚未跟上,时机合适时会在手机业务上寻求销量,为打造智能家居提供支持。

不过梁振朋指出,格力应该布局相关多元化业务,而非是与原产业没有多少相关度的产业,相关多元化指与空调相近的产业如冰箱、彩电等相关家电,因为这些产业的经销商和渠道都是相同的,能够凭原有资源把优势做到最大化。而非相关产业不但需要重新开发渠道,还面临不了解行业的风险。

不过格力内部人士表示,这一切都与主业相关,都是在上下游和技术相关方面打通,为格力提供更多的市场。

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