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冠寓落子北京 瞄准行业前三

2017-09-07 15:26:49   中国青年网

“冠寓的动态投资回收期是五到六年,轻资产项目的毛利率是35%以上。”韩石表示,龙湖做长租公寓有着运营优势,在以轻资产方式拿项目的时候决策期非常快,一周之内对一个项目做出判断。从房源获取到开业,龙湖的周期是130天。目前龙湖在32个城市有城市公司,从拿地到开发,能够得到体系的支持,这也使得冠寓在布局上具有优势。

目前冠寓从轻资产项目入手,通过对租赁十年以上的物业进行改造,还包括一些股权合作、委托管理。未来,冠寓将“轻重结合”,逐渐加大重资产项目的比例。

众所周知,自持地块项目在北京、上海逐渐成为趋势,龙湖今年上半年也在北京获取了自持地块。韩石表示,未来将看到这些地块上的冠寓项目开业。

专注社区和服务

社群运营和服务成为长租公寓的着力点,也是与普通民宅相比凸显价值的部分。

“社群的运营一直是冠寓的重点,也是我们未来的核心竞争力,也是着力打造的地方。我们每个店里有首席运营官,他们会作为发起者,为租客提供更多的机会,更多的社交,实现更多的价值。”龙湖冠寓总经理王俊英表示。

韩石表示,冠寓将5万间作为一个临界点,希望能够迅速突破这一数字。到2020年,冠寓的目标是行业内前三名,租金收入超过20亿元。

冠寓酒仙桥旗舰店,起居生活空间每个房间25平方米左右,月租金4000-6000元,300平方米空中花园,600平方米公共区域,功能完备、设施齐全,租客可以享受聚餐、娱乐、健身、社交。一层的联合办公空间——一展空间共4000多平方米,近900个联合办公工位,10大共享资源服务。

本报记者 陈静思

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