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培训机构热炒高考状元借势营销 律师:涉嫌违法

2017-09-07 13:42:01   国际在线

另外,猿辅导官方微博多次发布消息称,在猿辅导2017届高三学员中,产生了5名省状元,29名清北学霸。2017年的高考中,有5名状元是猿辅导的用户,这5名状元分别是四川省文科状元涂涴童、宁夏省理科状元武子健、江西省理科状元刘浩捷、云南省文科状元张诠和天津市文科状元王逸。

猿辅导给这五位状元颁发超级状元奖,给予游学基金以及猿辅导公司实习机会。给29位被清北录取的猿辅导学员颁发清北学霸奖,给予奖金、奖品及实习机会。

猿辅导借助5名状元用户,还推出“2017高考状元,5个是猿辅导学员!199元7天直播课,购课送50元学习礼包!”的营销活动,在猿辅导官网上明确用2016年高考状元做广告宣传。

状元笔记、状元名师、状元直播课…。。在线教育围绕高考状元做的营销活动越来越多样化。2016年6月,新华社曾批“状元经济”破坏了社会心态,使得“状元”成为消费“符号”,加剧了社会心态的浮躁。

中国教育科学研究院研究员储朝晖表示不赞同机构从商业角度来炒作状元。“状元获得这个偶然性的头衔之后利弊并存。如果能够客观面对、理性看待,那对其之后的成长发展也许是有利的;但如果不能,那这可能会成为一个包袱。”

“状元确实可能在这个过程中迷失自我,导致认识的偏差。”21世纪教育研究院副院长熊丙奇也指出,政府部门奖励状元、社会机构奖励状元、炒作状元笔记和状元经验,对于状元个体来说是可以获取更多利益的好事,从社会整体环境来说,不应该推崇状元的商业化。

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