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对于农民来说,与盒马签订合同的同时,盒马也会制订一系列的种植标准,包括对土地的要求,无公害的要求,水资源的要求等等,这些要求直接提升了农场的标准化等级。在上海崇明的蔬菜生产基地,每个大棚的外墙上都贴着二维码和责任人的姓名,扫一扫便可以看到基地和农产品的信息,并且也已经纳入了上海市农产品质量安全追溯体系。
“对于农民来讲,他每天的销售可以卖到比菜贩更好的价格。”侯毅表示,不仅消费者得到了实惠,这一模式使得农民也能将农产品卖出更好的价格,“盒马和这些农场之间的合作,都是透明运作,你告诉我成本多少钱,我告诉你我准备卖多少价格,价格我们是和农民充分协商。”
记者从上海静捷蔬菜专业合作社得知,合作社在竖新基地建了一个“标准化定制中心”,为满足盒马的高标准要求,新吸收了当地四五十个村民进行加工作业,也带动了当地居民的就业。
运输保障
清晨还在地里的菜,中午可能就上了消费者的饭桌,过程中的运输保障无疑是最大的难点。对此,盒马的解决方式是从源头就开始全流程的“标准化”。
首先是在产地直接包装,避免了运输过程中的损耗。在外包装设计上,盒马日日鲜采用高品质的保鲜袋,每天的包装袋用7种颜色区分,醒目标注从周一到周日的7个日期,便于消费者识别。从菜量上,盒马日日鲜所售绿叶菜普遍在300~350g一包,猪肉则在350~450g一包,正好满足炒一盘菜的需求。而小包装设计也是贴近用户所需,避免用户吃隔夜剩菜,间接推动消费者养成健康的饮食习惯。
“运输过程中,所有的中间环节都是在冷链状态下,蔬菜采摘下来以后,然后一路以0—4度的冷链运输到门店。这样就保证了的商品品质。”侯毅表示,“标准化包装大幅降低了流通环节和消费环节的损耗,还能保障产品极致新鲜。”
餐饮周转
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