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央广《王冠红人馆》财经报告:二十年后戴妃人气依旧,超级IP为何风行全球?

2017-09-06 16:51:43   央广网

值得一提的是,我国当时的《北京晚报》、《海外文摘》等各文字媒体都对这一事件进行了报道,刚在内地落地的凤凰卫视还进行了葬礼的现场直播。这也拉近了中国受众和英国王室之间的距离。当时电脑和互联网远未普及。人们对于整个世界的了解和讯息之间的交互与现在互联网时代截然不同。而戴安娜去世是中国媒体如此大规模进行报道的一个重大事件,带给大家非常大的冲击性和时代烙印。

而时隔20年之后,全球各地的人们依旧对这位美丽优雅的戴妃给予无限缅怀和敬意。8月30日,很多英国民众冒着细雨前往戴妃故居肯辛顿宫进行悼念。在人群中,最受瞩目的当属威廉王子和哈里王子。两人同凯特王妃一起在肯辛顿宫花园为母亲举行了一个简朴且低调的追悼仪式。据英国广播公司(BBC)报道,两位王子在现场为一尊戴安娜王妃纪念雕像揭幕,并发表声明称,母亲的经历感动了无数人,是时候以永久雕像的形式去"承认她对英国及世界的积极影响"。据称与此同时,查尔斯王储在苏格兰以个人方式独自对亡妻进行了悼念。

威廉王子在致哀缅怀活动现场

而媒体方面,很多媒体对所有涉及戴妃的消息都大书特书,英国电视四台甚至还播出了她生前谈及自己失败婚姻的私密录像和录音,使得王室的一些内幕被揭示出来,在英国甚至全球引起强烈反应。英国《卫报》评价称,"20年过去,我们的国人仍是一群'王室偷窥狂'。"

作为英国电视四台最大的竞争对手,BBC也不甘示弱,推出纪录片《戴安娜,7天》。主要是通过各种人群的视角聚焦戴安娜去世后的七天,深挖戴安娜备受英国民众追捧的原因。受访者包括了威廉、哈里、戴安娜的姐弟、英国前首相布莱尔等众多人,内容十分感人。

除了王室和英国媒体外,其它形式的纪念活动还有很多。比如9月2号法新社报道,三次夺得世界冠军的一级方程式车手刘易斯·汉密尔顿在自己的Instagram社交媒体中引用了一首"England's Rose"诗。诗的开头写道,"我们在那一天失去了我们的玫瑰,我们哭泣就像河流一样,地球停止转动,我们祈祷她安息。"这首诗与埃尔顿·约翰在1997年于威斯敏斯特教堂中举办戴安娜葬礼上演唱的《风中之烛》一模一样。同时,他在上面发布了一张戴安娜王妃的照片,并配了范·莫里斯《Into the Mystic》的歌,以自己特有的方式去悼念戴妃。

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