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小手机 大变革——中国人的“智”生活:小手机尝遍大中国

2017-09-06 10:12:03   国际在线

对传统餐饮企业而言,外卖平台还是一个营销辅助平台。越来越多的传统餐饮企业与外卖平台开展合作,借助线上销售延伸经营空间。知名餐饮集团“大鸭梨”的总经理郭琦就曾表示,“在到店餐饮下滑的背景下,找到新的增长点是每一个餐饮企业的课题,现在在线外卖就是这个增长点。”

当然,手机外卖给我们带来便利的同时,食品安全和卫生监管问题也不容忽视。外卖平台一般要求入驻商家“亮照亮证”。有的平台通过用户投诉率排除不良商家,把服务体验更好的商家推上来,还与保险公司联合推出食品安全保险业务等等。百度外卖执行董事唐小军表示:“我们要求所有这些我们合作的餐饮企业,必须要具备营业执照,包括餐饮卫生服务许可证等证照……我们是希望通过O2O,通过智能手机、互联网,让大家更加方便地享受到美味又快捷的餐饮服务。”

政府主管部门、行业协会也在陆续推出监管措施。北京市食品药品监督管理局局长丛骆骆表示:“(北京食药监局)自主研发了互联网违法案件线索监测系统,实时监测百度外卖、美团、饿了么等网络订餐平台及平台上的5.1万户北京地区餐饮店铺,采取持续加大平台曝光力度等形式,全面督促平台履行责任义务。下一步,我们将在国务院食安办以及国家各部委领导下,按照新食安法有关要求,进一步加大食品安全监管执法力度,确保首都食品安全。”

今年,国家食品药品监督管理总局发布了《网络餐饮服务监督管理办法》征求意见稿,加强网络餐饮服务监督管理,规范网络餐饮服务经营行为。中国烹饪协会也公布了网络订餐行业首个配送箱消毒标准,对配送箱的材质、卫生程度等做出明确要求。在各方努力下,中国在线外卖订餐服务正不断提升服务品质,消费者足不出户就能通过手机尽享美味。

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