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《二十二》为何成功

2017-09-06 05:21:49   中国青年网

“尊重老人,把她们看成活生生的人,不要把她们标签化。”这是郭柯提供的一个对家国记忆的观察窗口。没有撕心裂肺的苦痛,没有苦大仇深的羁绊,多数时候,老人们在镜头前的表现是平静的、缓慢的、沉默的,甚至是乐观的。她们的温度,才是应有之义。

纪录片市场走向复兴

除了制片方与观众在情感上的契合以及对电影进行宣传的合力,《二十二》票房奇迹的诞生也有赖于国内纪录片产业的复兴态势。

排片量小、票房占比低,纪录片作为一种小众化的电影类型,长期在主流商业市场表现低迷。但去年,像《我们诞生在中国》《我在故宫修文物》《舌尖上的新年》等一批纪录片取得了不错的反响。据《中国纪录片发展报告(2016)》统计显示,去年“纯”纪录电影票房总计8032万元,创下纪录电影新高。

张同道表示,如果在前几年市场只追求商业大片的环境中,《二十二》就没有成功的可能。乘着中国电影市场变化的东风,《二十二》成为了那匹黑马,让社会认识到纪录片用一种什么方式参与到社会文化的生态建设中。

随着分众市场的形成,纪录片慢慢在公众放映中获得一席之地,这说明观众更成熟,市场的需求更趋多元化,而不至于都变成清一色的商业大片。“商业大片是给大众带来了娱乐,但是也让人的思想变得简单,美学变得简陋。”张同道认为,纪录片在院线市场的推广是很有必要的,而分众市场的形成作为电影市场的一个巨大变化,与中国文化建设、文化发展、文化成熟是有关系的。

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