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工商总局等十部门:加大对互联网金融广告监管力度

2017-09-05 10:56:54   央广网

(二)强化协同,加强协调联动。充分发挥整治虚假违法广告联席会议的作用,建立部门间沟通渠道,实现监测数据共享和综合利用,推动部门间广告监管数据交换,建立健全部门间监管信息反馈处理机制和监管执法联动机制。

(三)强化信用监管,推动协同共治。探索建立部门间企业信用信息共享和失信联合惩戒机制。严重违法失信企业纳入“黑名单”,对发布虚假广告情节严重的企业,依法实施信用约束、部门联合惩戒,实现“一处违法、处处受限”。加强与企业、行业协会、社会组织、媒体、互联网平台等的信息协作,运用大数据加强对市场主体的服务和监管,推进社会共治。

(四)强化创新,提高监管效能。认真落实《“十三五”市场监管规划》,坚持依法监管、简约监管、审慎监管、综合监管、智慧监管、协同监管原则,不断提升广告市场监管效能。推动“互联网+监管”,充分运用各地广告监管大数据,提升监管效能,加强预警研判、指挥调度、协同监管。

工商总局将会同部际联席会议成员单位适时对各地开展广告专项整治工作情况进行督导检查,开展考核评估活动,督促整治工作开展不力的地区和部门加强和改进工作,推动整治工作取得实效。各地在查处虚假违法广告工作中遇到的重大情况和问题,请分别上报各自的主管部门,并抄送同级工商和市场监管部门。

工商总局等十部门关于印发《严肃查处虚假违法

广告维护良好广告市场秩序工作方案》的通知

各省、自治区、直辖市工商和市场监管部门、党委宣传部、网信办、公安厅(局)、通信管理局、卫生计生委、新闻出版广电局、食品药品监督管理局、中医药管理局、银监局:

习近平总书记在党的新闻舆论工作座谈会重要讲话中强调“广告宣传也要讲导向”。2017年政府工作报告明确指出,要整顿和规范市场秩序,严肃查处虚假广告等行为,加强消费者权益保护。为落实党中央和国务院相关工作要求,维护良好的广告市场秩序,强化广告导向监管,进一步严肃查处虚假违法广告,保障消费者合法权益,工商总局、中央宣传部、中央网信办、公安部、工业和信息化部、卫生计生委、新闻出版广电总局、食品药品监管总局、中医药局、银监会等十个整治虚假违法广告部际联席会议单位联合制定了《严肃查处虚假违法广告维护良好广告市场秩序工作方案》,现印发你们,请结合实际,认真贯彻执行。

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