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扫码价1399元的葡萄酒售价12元 商家:为面子

2017-09-05 09:46:45   央广网

乱象背后是快速增长的市场

乱象的背后是进口葡萄酒市场的快速发展,根据中国食品土畜进出口商会统计,从2007年开始国内葡萄酒进口就进入快速发展期,2016年的中国进口葡萄酒的总量已是2010年的4.4倍,年复合增长率超过27%。

行业的高速增长带动了大量的进入者,2007年进口葡萄酒的进口商为1172家,而到2016年,这一数字已经增长到5329家,事实上每年都会有较高比例的进口酒商被淘汰,但依然有大量的进口商涌入其中。

随着进口葡萄酒总量的不断增长,再加上消费者辨别能力偏弱,很多酒商本身也并不专业,导致了目前存在一些乱象。主要包括部分酒企进口了差品质的酒,通过美化包装形象等方式,反而卖出高价;也有国内企业进口劣质酒浆和好酒浆勾兑后重新灌瓶销售,以降低单瓶成本等。

观点:买家也要学会维护权益

面对进口葡萄酒市场的乱象,法律人士表示,如果卖家利用扫码价误导买家,真正让一些不明真相的买家以高价买了低价酒,这就属于欺诈行为。买家应该尽量保留相关票据,以备将来维权使用。

宣传原瓶、名庄酒却以小作坊出品以次充好的行为属于违反《中华人民共和国消费者权益保护法》的相关规定。如果发现,消费者可要求其赔偿损失,赔偿的金额为购买商品的价款或者接受服务的费用的三倍;赔偿金额不足五百元的,为五百元。

法律人士表示,以次充好、以虚假价格为销售噱头属违法行为,消费者可以依法追究商家的民事责任,也可以向政府主管部门进行投诉。

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