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2017中国—阿拉伯国家旅行商大会结合以往两届大会成功举办经验,除邀请中东阿拉伯地区的嘉宾来宁参会的基础上,重点邀请了“一带一路”沿线尤其是东南亚国家旅行商以及国内“一带一路”相关省区市的大型旅行社参加会议。同时,加强了各环节的设计创意,紧扣“新”、“特”、“实”,层次更高、亮点更多。大会共分六大板块内容,分别为大会开幕式、旅游资源推介、“一带一路”背景下中阿旅游合作主旨交流、客源互送及投资项目洽谈、项目签约、线路产品与投资项目考察。
本次大会突出创新性。各国参会嘉宾共同发起 “传承友谊·共同发展·优势互补·联动共赢”的旅游合作倡议,努力形成相互合作、客源互送、信息共享的合作发展格局。同时,大会广泛宣传推介“一带一路”沿线相关国家精品旅游资源,首次以文创等多种手法,突显旅行商大会在促进“一带一路”沿线国家旅游交流合作中所发挥的桥梁纽带作用;首次发布宁夏境外旅游十大精品线路,增加大家对宁夏旅游资源产品的认知度;首次创新推介方式,对宁夏旅游资源采取“人在景中,景在画中,画在故事中”的情景交融式推介方式,为大会增添亮点;首次进行 “一带一路”背景下中阿旅游合作主旨交流,邀请重要嘉宾参会研讨。
签约仪式
本次大会突出务实性。签署了旅游合作协议34项。宁夏回族自治区人民政府与同程控股股份有限公司签署战略合作协议,将联合开展宁夏全域旅游建设和旅游品牌营销,共同构建宁夏产品升级和开发运营机制;宁夏回族自治区旅游发展委员会与埃及旅游局签署合作谅解备忘录,双方将进一步加强两地旅游宣传推广合作、旅游互访和旅游信息交流共享;宁夏主要旅游组团社将与阿联酋、越南、泰国、新加坡和中国香港、台湾的旅行商以及国内大型旅游集团、周边省区大型旅行社签署32项旅游合作协议,各方将在旅游线路产品开发、旅游包机专列组织、旅游联合宣传推介等方面展开广泛合作,扩大宁夏与“一带一路”沿线国家和地区的双向旅游往来规模,拓宽入境旅游渠道,加快境外游客赴宁旅游增长速度。
旅游推动开放,合作创造未来。近年来,为加强我国以及宁夏同“一带一路”沿线国家和地区的旅游合作,宁夏分别于2013年和2015举办了两届旅行商大会,每届大会都有超过20个国家从事旅华业务的旅行商来宁参会。大会通过高端演讲、形象展示、产品推介、项目洽谈、实地考察等系列板块活动,全面展示了宁夏旅游资源,进一步发挥了宁夏在中国对阿拉伯国家和地区旅游发展中的“窗口”作用,逐步发展成为“一带一路”沿线国家旅行商了解中国、了解宁夏,互送客源、开展合作的平台和纽带。
宁夏旅游发展委员会主任徐晓平
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