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湖南卫视为何能获得90后的信任?

2017-09-04 11:41:13   中国网

向90后传递正确理念:聚力“一带一路”架起文化桥梁

为了积极响应国家“一带一路”倡议,湖南卫视品牌节目《歌手》作为世界友人了解中国的窗口,敞开大门,邀请来自各地的音乐家。来自“一带一路”沿线国家哈萨克斯坦的歌手迪玛希,作为首发阵容登上舞台。在音乐文化传播的过程中,《歌手》凭借多年积累和实践,成功传播了来自中华民族根部的文化声音,实现了国家对外形象的“自塑”,彰显文化软实力。原创文化探秘节目《七十二层奇楼》也牢牢紧扣“一带一路”、致力于展现国家非物质文化遗产和中国传统优秀文化。最新口碑节目《中餐厅》也展示出湖南卫视一贯求新求变的精神和极具青春感的正能量。通过传播中华美食文化,体现两国文化交流的一种全新形式方式,更有利于中泰两国的沟通和拉近。

湖南卫视作为中国省级卫视的领头羊、常青树,始终坚持弘扬社会主义核心价值观,始终贴近观众、贴近生活、贴近时代,不仅奠定了核心观众基础,并使这个群体的年龄层不断扩大。让荧屏前的观众感受到各种温暖的社会正能量,感受到积极向上的生活态度。秉持质量与真诚双原则,湖南卫视立足当下叩问未来,将用高标准要求自己,为行业树立典范,不忘初心、砥砺前行。

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