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90后眼中“最具社会责任”媒体 湖南卫视荣登第一

2017-09-04 11:36:06   中国网

中国网娱乐讯 近日,在国内传媒行业大数据监测与专业研究机构“泽传媒”发布的“90后眼中最具社会责任的省级卫视”调查中,湖南卫视勇夺榜单首位,并且在这项调查中占有比重的“舆论引领度指数”、“整体精神气质指数”、“行业引领度指数”排行中均以高指数位居榜首,引领行业风尚。在获得市场和行业肯定的同时也收获了广大观众的口碑和赞许。

随着全新家风节目《儿行千里》新鲜上档,以及正在热播的《中餐厅》、《我们来了2》、《我是未来》,湖南卫视一时口碑无二,加之《人间至味是清欢》、《进击吧闪电》和《快乐大本营》、《天天向上》等热播电视剧和王牌综艺共同加持,湖南卫视继续牢牢占据省级卫视第一位置。在充分获得市场肯定的同时,也不忘初心、坚守媒体责任,始终牢记主流媒体责任担当,坚持新闻立台,坚持正确舆论导向,切实加强“四个意识”,在积极探索如何办成讲导向、有文化的传播平台过程中,用实际行动和令人幸福的数据效果为行业引领出一条新路。

初心不改:用“正确舆论”和“传声筒”打动每一双观众的内心

湖南卫视在2017年上半年省级卫视收视整体表现呈现较为疲软态势的情况下仍然为社会交出了一份堪称“惊艳”的亮眼答卷。从CSM35城数据显示,相比其他省级卫视,湖南卫视的表现可谓一枝独秀。在全天收视数据排名、晚间时段收视排名、电视剧收视排名等排行都稳居榜首。

在频道收视取得如此傲人成绩的同时,湖南卫视依旧坚持“新闻立台”、政治家办台的原则。《湖南新闻联播》在节目中开辟专门版块——《砥砺奋进的五年》,每天播出,主要报道十八大以来我省政治、经济、社会、文化等方面取得的突出成就,同时为了充分彰显湖南积极响应“一带一路”倡议的决心和行动,还播出了展示了湖南与友城交往的历史、进展和未来的《湘约一带一路》和《友城有诚》。而从7月11日起,湖南卫视还推出了献礼十九大系列报道《为了人民》,旨在打造继《县委大院》、《绝对忠诚》、《湖南好人》、《初心璀璨》之后的第五部弘扬社会主义核心价值观的作品。报道将锁定“打赢精准扶贫攻坚战”的一线战场,聚焦哪些为了人民的小康,忘我付出,冲锋在前的“扶贫战士”。此外,《新闻当事人》7月至8月连续两个月播出“一带一路”系列报道,展现沿线各国人民共享“一带一路”的胜利成果。《午间新闻》推出了《扫码扶贫》专栏。联合10多家知名电商平台,对出现农产品卖出难的贫困地区实施精准扶贫。栏目成立专门的信息联络组,建立帮扶信息数据库,已为全省200多个贫困村解决了50多种农产品卖出难问题。

为迎战前不久的特大洪水,湖南卫视及时启动防汛应急机制,调度全台资源全力投入《湖南迎战暴雨洪峰》特别报道。除了加大防汛救灾报道力度外,湖南卫视还增加七档直播节目,及时刷新雨情、汛情,全面反映全省广大党员干部群众团结一心、防汛抗灾的动人场景。特别是“七一”,浓墨重彩地报道党员干部冲锋在的抗洪事迹,为党的生日献上特别的礼物。抗洪决胜阶段,又在《湖南新闻联播》推出六集深度专题报道《2017湖南抗洪纪实 湖南人好样的》,全景展示,及时准确地传递了党和政府的声音,老百姓的心声,系统引导全省防汛救灾工作,凸显了主流媒体的责任担当,为赢取抗洪救灾工作的阶段性胜利创造了良好的舆论氛围。

这份榜单将省级卫视在新闻舆论方面的传播力、引导力、影响力、公信力纳入考量范围,湖南卫视积极履行着时代责任、完成历史使命,在全国省级卫视的“舆论引领指数”位居第一。

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