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路虎星脉天猫独家首发 上线3小时疯抢600台
2017-09-03 10:10:53 中国经济网
早在2015年,捷豹路虎官方旗舰店宣布正式入驻天猫时,捷豹路虎大中华区总裁高博曾表示:捷豹路虎天猫旗舰店是其实施电商战略的第一步,期冀该平台可以帮助捷豹路虎在中国电子商务领域拓展业务。
两年后的今天,路虎方面表示,天猫平台推出的线上VR购物体验,线下“无人汽车贩卖机”等创新活动都极具吸引力,捷豹路虎将乐于与天猫平台共同创新,为消费者提供最佳的用户体验。
从目前来看,豪华品牌对天猫对天猫的态度正变得越来越积极。显然,众多汽车品牌关注天猫汽车除了在销售上得以突破外,更看中消费者的新零售体验。
近日,天猫宣布将推出“汽车自动贩售机”,其外形酷似立体车库,买车全程只需在天猫上完成。天猫汽车总经理少龙称,“天猫汽车自动贩卖机”将在双11期间和消费者见面。
无人汽车销售只是天猫汽车新零售的缩影。今年天猫618期间,天猫汽车推出“天猫开新车”融资租赁模式,即“先上车再买票”,消费者可以最低1成首付、月供千元的价格将新车开回家。体验一年后,消费者有三个选择:继续租用、支付尾款买下或者换辆车开。以买一辆15万元的车为例,消费者只需首付1.5万元,月供不超过2000元/月,即可在线下就近将新车开走。
据悉,天猫整车业务从2013年起步,从最开始的通过支付汽车订金,到目前的“天猫开新车”融资租赁模式,实现了互联网购车闭环。随着中高端汽车品牌陆续入驻天猫,天猫汽车基本完成整个汽车品牌的国产、合资、进口品牌布局。目前在天猫平台,共有包括奥迪、阿尔法罗密欧、宝马、路虎、捷豹、玛莎拉蒂、广汽本田、比亚迪等50多家主流品牌全部入驻开店。
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