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大红门老鞋城永清重生

2017-09-01 05:26:01   中国青年网

其实,鑫海鞋城只是北京鑫海商贸城项目的一小部分。作为2017年河北省重点项目之一,鑫海商贸城将承接北京疏解的商业、物流及批发市场业态,并进行产业优化升级。截至目前,商贸城已引进北京大红门、动物园、木樨园等多个商圈的商户,项目总占地2000余亩,建筑体量200万平方米,总投资高达100亿元,到2019年全部建成。而此前,北京大红门鑫海鞋城的体量只有区区两三万平方米。

“来这里的商户很多都在北京核心商圈经营多年,见过大场面,做过大生意,鑫海的目标是和他们一起打造京津冀地区最大的批发零售型商业MALL之一,不仅要承接北京疏解的产业,更要让这里成为一个孵化器,让这些商户能在这里发展壮大。”蔡振欣说。

对此,“迷兰达”品牌董事长周景贤深表赞同。从过去扎根北京到现在辐射京津冀三地,他估算自己的营业额能从每年两三千万涨至五千万元。

疏解力促产业升级转型

近日,北京市现存最大鞋城——红门鞋城也启动了升级改造。作为北方地区最大的服装集散地,大红门地区将在今年年底完成调整疏解,实现区域内所有仓储物流业态外迁转移。

大红门地区批发市场疏解只是北京“减量瘦身”的一个缩影。眼下,北京市各区批发市场的疏解时间表与关停公告已相继尘埃落定。记者了解到,2016年北京市累计疏解提升市场117个,其中农副产品市场45个,包括拆除13个、清退转型32个。

2017年,北京计划疏解提升市场120个,陆续完成动物园地区、大红门地区、天意、永外城等批发市场撤并升级和外迁,基本完成官园、万通、雅宝路地区等批发市场调整疏解和升级改造。

疏解出去的商户也将受益于产业调整和升级。永清北京鑫海鞋城的商户聊昌平,准备借着这次重张开业的好机会,在O2O方面大展拳脚,拓展一下自己的经营形态。“过去和现在我都只做实体店,可这受购物淡季旺季影响很大,天气不好的时候也特别影响销售,这次商城专门提出用O2O助阵未来商业模式,我也打算尽快开通自己的网售平台,看看过去每年上千万元的营业额能否再上个台阶。”对鞋城搬迁永清的“钱景”,聊昌平信心满满。

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