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央广《王冠红人馆》财经报告:保温杯意外引发全民狂欢,背后商机如何精算?

2017-08-31 17:00:55   央广网

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 二、解析--保温杯引发全民热议,狂欢背后彰显内在逻辑

  保温杯与中年危机关系引发热议

保温杯及其与中年危机的关系在受到广大网友的关注的同时,也登上了全国各大媒体的头条。

8月22日,《新京报》在《保温杯中窥出哪门子中年危机》中评论:"我不明白,'当年铁汉一般的男人',如今为什么不能'端着保温杯','端着保温杯'就怎么了?世间哪有一成不变的人和事,从一个保温杯里能窥见哪门子危机?如果说,中年危机是指来自生活各方面的压力,那么,没有哪一代人的中年是容易的,每一代有每一代人的宿命、委屈、挣扎、奋斗,没什么可抱怨的。"

8月23日,《人民日报》在《奋发的朝气无关"保温杯"》中提到:"耐人寻味的是,热衷于关注这一问题的,除了加班之余自嘲一下的中年人,还有很多是以'九二中年'自诩的年轻人。中年的话题跨越了代际,正说明它所辐射人群的普遍性。"同一天,《南方日报》在《"保温杯"与"中年危机"》里指出:"'中年危机'也不尽如网友所侃,总是一副端着保温杯的迟暮状。君不见,当网友们调侃赵明义'人潮人海中,有你有我,最终都要一起养生'时,不是也有1964年的马云引领互联网潮流、1971年的马化腾成为创业偶像、1968年的李彦宏求新求变吗?45岁的创业者罗永浩甚至喊出:'生命不息,折腾不止'。"

狂欢背后的内在逻辑

强烈对比之后的集体移情。事实上,此次保温杯之所以引发"全民狂欢",背后存在一定内在逻辑,其一就是强烈对比之后的集体移情。主人公赵明义现在本身就给人一种平和的中年人之感,再拿一个颇具注重养生意味的保温杯,显然和当年的摇滚精神之间形成强烈对比,带来很大争议,大家不禁会想到,廉颇老矣,尚能饭否?

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