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央广《王冠红人馆》财经报告:保温杯意外引发全民狂欢,背后商机如何精算?

2017-08-31 17:00:54   央广网

8月17日,有采访黑豹乐队的摄影师发文感叹:"不可想象啊!不可想象啊!当年铁汉一般的男人,如今端着保温杯向我走来。"随后,保温杯的主人赵明义发微博问:"听说我的保温杯在微博上火了?"阅读量超过1500万。保温杯为何能引发全民兴奋点?其中折射的消费习惯和文化内涵是什么?此次"全民围观"体现怎样的商机?央广《王冠红人馆》为您深度解析这场保温杯引发的连锁反应。

  一、聚焦--保温杯忽成热词,引发网友中年危机感慨

一位采访黑豹乐队的摄影师8月17日发文感叹:"不可想象啊!不可想象啊!当年铁汉一般的男人,如今端着保温杯向我走来。"很快,这条朋友圈的截图被刷屏。这个男人,就是黑豹乐队的鼓手赵明义。

随后,赵明义发微博回应:"听说我的保温杯在微博上火了?"再度引发热议,阅读量超过1500万。有网友打趣"泡枸杞了吗哥",也有人唏嘘"岁月不饶人"。

随着大家的热议,保温杯渐渐演变为象征中年危机的"杯具",连枸杞也无辜"躺枪"。一篇名为《中年危机最后的倔强,是不要拿泡着枸杞的保温杯》这样解释"中年人"和"保温杯"之间的关系:"孩子哭了媳妇病了,要全方位操心,领导交给的工作全部撂挑子,不是工作不积极,而是力不从心。除了工作家庭,最让人心累的中年危机,发生在生理上。保温杯成了一辈子的专属挚友,独有且暖心,冬暖夏凉。"该文还对中年人提出"善意"提醒:"不要随手带着保温杯,无关年龄,事关荣耀而已。"

8月24日,赵明义坦言最初发微博回应只是觉得好玩,并没有想到他和他的保温杯成为全民热议的话题,更没有想到黑豹乐队因此受到更多人的关注。事件发酵了一周后,黑豹乐队9月2日演唱会门票已在短短几日内全部售罄,赵明义感叹这是"意外的收获"。

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