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天猫生鲜发布蟹中精品“红印蟹”品牌 制定中国“好蟹”标准
2017-08-30 18:00:55 中国经济网
天猫生鲜资深总监朱霞认为,“天猫生鲜的原产地能力、本地化采购能力、全程可控供应链能力、冷链物流配送能力,已形成一体式服务链组合,将攀升至目前全行业最高水平。”
在物流方面,天猫生鲜也是下足了功夫。目前,天猫启动“产地仓+冷链”的新标配,并打通了供应链平台,与合作伙伴协同配送,用最为共赢的方式赋能商家。天猫不仅推动农产品销往全国各地,同时还建立品控、物流等一系列供应链标准,以新鲜、快速和便捷的方式到达消费者手上。
数据显示,目前中国生鲜市场规模接近1万亿,线上市场以每年超过50%的速度增长,预计2018年将破千亿元,据易观国际报告,天猫生鲜目前在国内生鲜电商市场占有83%份额。
仅去年一年,天猫全球尖端品质生鲜商品数量已超12.5万个,涵盖了全球147多个国家和地区,商品大类包括优质水果、水产、肉禽等。借助菜鸟及社会化物流力量,天猫生鲜可实现全国700多个城市24小时送达。今年以来,智利车厘子、泰国榴莲、加拿大龙虾、盱眙小龙虾、文莱蓝虾、阿根廷红虾和澳大利亚牛排等,都已成为天猫生鲜上的“爆款”。
业内专家认为,天猫在生鲜大战中,不仅已先夺一局,甚至正在重构国内生鲜市场格局。
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