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优酷会员5周年升级优酷VIP会员,成粉丝追星第一站
2017-08-28 14:55:57 中国经济网
随着用户对内容的需求越来越高,体验要求越来越好,视频平台的竞争越来越集中化。单打独斗已经不能适应新的行业格局,真正的竞争是生态平台之间的对抗。作为阿里大文娱的核心用户引擎之一,无论是大文娱内部的平台连接,还是和阿里集团的平台连接,都将赋予优酷更强的协同和发展势能。2016年,优酷会员在阿里生态的开闸放水下,业务迅速发展,会员数一举突破3000万,创造了中国视频行业会员市场新的里程碑。正是长期坚持实业心态和平台联通这两个发展驱动力的成果。而这一次,优酷更是联通了天猫、飞猪、虾米等阿里旗下的各大兄弟品牌,为会员提供一个VIP玩转大文娱的超级娱乐体验。
大剧热综抢先看剧透无极限
除了明星权益的升级外,优酷也持续为会员提供优质的头部内容。在剧集方面,无论是周冬雨和张一山领衔的校园青春剧《春风十里不如你》、还是由张彬彬、迪丽热巴主演集结了后宫争斗与江湖恩怨的《秦时丽人明月心》、顶级国漫IP改编的中二热血燃剧《镇魂街》、亦或是反套路二次元神剧《颤抖吧,阿部!》,优酷都采取会员抢先看的形式,为追剧等更的会员提前“解馋”。由潘粤明、王泷正等共同主演的国内首部硬汉派悬疑罪案剧《白夜追凶》也将于8月30日上线优酷独家播出,优酷会员每周三晚8点抢先看5集。
在综艺方面,优酷为会员准备了《极限挑战3》、《火星情报局3》两部超人气网综的独家揭秘版,独家笑料、花边内幕,让你看到不为人知的火星、“鸡条”。从2014年的德云社相声大会开始,优酷就为会员就承包了德云社。与德云社签署独家战略合作后,今年,优酷更是为会员提供了专享同名节目《德云社》。
此外,优酷还为会员储备了海量级的片库,涵盖华语、好莱坞、日韩等多国影片,院线大片覆盖率超过90%。全球票房12.3亿美元的年度赛车大片《速度与激情8》已在8月2日上线优酷,同一时期上线的还有院线爆款影片《冈仁波齐》、《绝世高手》、《银河护卫队2》。
此次优酷会员的全新升级,以明星权益强势出位,以海量会员独家内容保驾护航,联动阿里生态资源打造不止于“看”的超级娱乐体验,成为年轻人追剧泡爱豆的首选平台。
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