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消费领域正在发生“静悄悄的革命”

2017-08-28 04:21:52   中国青年网

举我个人的例子。我90多岁的母亲跟我一起生活,行动不便,急需一把专门护理老年人的椅子。这种东西怎么找?过去要去医院打听,还要托人打听,现在我去网上找。根据我的要求,就在网上搜,很快就找到了,而且非常多,然后我就研究它的重量、高度、刹车力度。经过研究,我很快找到一个靠谱的,马上下单,很快就被送到家,而且如果有问题还能售后返回。所以,这次购物的重点不是便宜,而是省心,网上销售给我提供了价值,精准满足了我的需要,即便贵一点,消费者也愿意。

因此,新的零售革命并不完全是降低成本。无人商店一定是能够给消费者提供比有人商店更好的福利和帮助,比如真正做到24小时不停业,而且事先查找某个网店有没有货,省得白跑,从而使消费者有更多的满足感。

二是有人认为新零售革命和传统零售是替代、竞争的关系,我不这样认为。假如无人商店能给我更多体验,我相信无人商店和有人商店可以并存。有人商店里可以问个路,甚至晚上睡不着觉跟他去聊聊天;无人商店可以让我精准知道有没有货。所以,新的零售和传统零售不是简单的替代关系,而是长时间内以共同生存、共同发展、互为补充的形态并存。

我坚信,未来20年消费出现新趋势,是一场革命。这场革命与科技革命结合在一块,将在全球范围内成为我们拿得出手的、值得骄傲的新亮点。

(作者为清华大学中国与世界经济研究中心主任)

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