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河南“栾川模式”乡村旅游的偶然和必然

2017-08-26 11:45:51   央广网

“在这20天,栾川迎来了史无前例的旅游接待高峰,涌入A型客车近20万辆,高速通行费免费金额1200多万元,却撬动旅游综合收入达到7.57亿元,均创历年最高,达到了‘旅游惠民’的活动初衷。”孙欣欣介绍,短短的20天时间,老君山景区收入2000万,增长幅度106%。鸡冠洞景区已经提前完成第三季度目标任务。伏牛山东北虎园实现收入增长幅度278%的开园以来的经营收入记录。开农家宾馆的老百姓实实在在尝到甜头,寨沟卖甜玉米的一家农户,几乎把一个村的玉米给卖空。潭头镇红湖宾馆的总经理高小虎也在“偷着乐”,“没想到高速免费能带来这么大的效果,宾馆位置虽然离重渡沟景区还有十多公里,但近期也是天天爆满一房难求” 高小虎表示。

“栾川高速免费活动切切实实让来栾游客得到实惠,政府和景区拿出真金白银来回馈游客,让20万辆车111万人受益,体现了发展旅游的成果,主客共享,全民受益。”孙欣欣表示,栾川高速免费活动探索出全域旅游刺激经济,经济带动产业,产业扭转贫困的良性循环提供实际案例。同时,探索暑假期间的新颖度假旅游模式,为五一和十一开辟第三个“小长假”模式进行大胆论证。探索经济学界论证的“经营性政府”理念,政府部门既当教练员,还当裁判员,更是运动员,为其他地方提供研究案例。“通过不断地摸索与前进,栾川逐步将打造成‘全景栾川’,栾川的每一个山村都打造成城里人向往的景区,让乡村旅游的成果惠及更多的山区群众。栾川也必将成为宜游、宜居、宜业的美丽栾川、幸福栾川。”孙欣欣表示。

“两山”论在此完美诠释

栾川县,位于河南省西部伏牛山腹地,因传说远古时期鸾鸟群栖于此而得名。县域内基本地貌为西南高而而东北低,地貌起伏跌宕,形成中山、低山和河谷三种类型。海拔千米以上的中山区面积,占全县总面积的49.4%,是全省海拔最高的县城,自古素有“四河三山两道川,九山半水半分田。”之称。栾川森林资源丰富,森林覆盖率82.4%,名列河南省第一有“中原肺叶”之称。以前,由于山高沟深交通的不便,栾川也因此又一个别名“中原小西藏”的称呼,受交通的影响栾川长期成为河南省的一个国家级贫困县,栾川人成了捧着“金饭碗要饭吃”。2000年起,栾川人架桥修路打破交通制约的瓶颈,利用得天独厚的自然生态大力发展旅游业。通过招商引资,培育壮大县域旅游,由一个“名不见经传”的贫困县迅速蹿红,成为响当当的旅游强县、遐迩名闻的旅游大县,走出了一条以旅游业为龙头,带动县域经济发展的成功之路。

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