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栾川县旅工委就高速免费旅游接待计划反复会商,从复杂交织的旅游市场分析,到庞大无比的来栾自驾游数据,已经记不起开过多少次大会小会进行论证。“首先是钱从哪来,根据往年高速免费数据,推算出预计总费用1000万,谁来拿这笔钱?以县财政出资40%景区出60%的办法达成一致。”孙欣欣介绍,接着是活动时间,是办在暑假期间还是办在学生开学以后?暑假旅游接待高峰,举办活动压力大,开学后虽然平衡淡旺季,但是难以形成轰动效应,各有利弊,经过权衡,确定在暑假期间来搞。最后是免费对象和免费办法,经过十几轮论证,确定所有7座小客车河南省内路段一律免费。最终拿出《自驾游栾川高速全免费公益行动方案》,并提交县委常委会议和县政府常务会议研究通过。方案通过后县政府领导带队几赴洛阳、郑州,到市政府,到省交通厅、省旅游局等单位汇报,省交通厅、旅游局领导大开绿灯,为栾川旅游扶贫敞开方便之门,高速免费活动呼之欲出……
7月24日,“自驾游栾川·高速全免费”旅游扶贫公益行动新闻发布会在郑州举行。栾川于2017年8月1日0点至8月20日24点,针对全国所有自洛栾高速栾川站、重渡沟站下站的7座以下(含7座)客车,免河南省内高速公路通行费,所产生的高速通行费由县政府及县内7家景区共同承担。政策一经发布,短短两天内网络浏览量已经超过千万次,“栾川包下整条高速邀你来旅游”的消息一时间成为国内的热点话题。截止8月8日,通过各搜索引擎检索“栾川高速免费”关键字,共检索出1800万条相关信息。根据百度搜索指数显示,目前此次活动宣传覆盖人群已远远过亿,“奇境栾川”旅游目的品牌影响力进一步扩大。
“经营性政府”获得“名利双赢”
高速免费活动如何迎接来自全国游客的考验?为保障活动顺利开展,做好旅游各项接待工作。栾川县成立了以县委书记为政委、县长为指挥长的栾川旅游高速免费活动指挥部和六个职责明确的工作推进组,指挥部挂图作战,4500人直接参与一线服务每一位游客。
栾川县委政府向社会做出“六不承诺”:不涨价,不露宿,不拥堵,不遇险,不欺客,不出事。为了兑现承诺,六个热词被每一位参与旅游接待工作人员记在心里,抓在手上。
一幕幕可歌可泣的事迹感动了无数游客。栾川旅游住宿调度中心11部咨询电话满负荷运转,工作人员24小时轮班在岗,耐心接听游客来电。县交警大队153人只留3人值班,其余全部上路执勤,在栾川高速下站口、各景区,凡是有游客的地方随处可见他们的身影。所有的人都在用自己的形式表达着对每一位游客的爱,时刻用心在服务着,努力着。为栾川也带来的无限正能量。
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