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2017上半年网络直播景气度上行:超清化趋势加速到来 千亿直播迎破局

2017-08-24 15:46:22   央广网

据不完全统计,直播行业2017年至今共发生17起融资并购,涉及16家直播平台,其中8家都处在A轮融资,融资并购涉及的总金额超过100亿元。

2016年相比,直播行业的融资呈现出明显的头部化趋势:花椒直播、熊猫TV的融资额度都在10亿元量级,快手融资额度最高为3.5亿美金,即23亿多人民币。

与此同时,国内直播平台出海表现亮眼,据记者不完全统计,今年上半年,由中国公司推出的海外直播平台频获融资,总额超过10亿人民币。

中国信通院政策与经济研究所发展与经济研究部韦柳融主任向记者表示,作为互联网当下最为活跃的领域之一,直播行业正在政策监管下进入良性健康的发展状态。

最新发布的《中国新媒体发展报告(2017)》也对网络直播行业的市场规模作出乐观预测:网络直播的市场规模从2015年的约90亿元涨至2016年的约150亿元,增幅高达67%,预计2020年将长成千亿级大产业。

 直播超清化+内容精品化直播平台或迎破局

《直播及短视频报告》显示,在网络上行条件改善和直播内容逐步向超清精品化发展的带动下,截至2017年第二季度,中国网络直播推流的超清比例过半,相比2016年可谓是翻天覆地。

具体来看,在网络直播推流清晰度的分布中,2016年第三季度超清及超清以上的占比分别仅为10.7%12.0%,到2017年第二季度,超清及超清以上的占比就跃升至22.1%33.1%

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