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陌陌Q2直播业务营收2.594亿美元 同比大增348%

2017-08-23 16:42:39   中国青年网

22日晚间,陌陌发布了2017年第二季度未经审计财务数据。作为收入引擎,第二季度陌陌直播业务产生营收2.594亿美元,同比大幅增长348%,环比也有22%增幅的不俗表现。陌陌直播业务付费用户为410万人,ARPPU值超过440元人民币。

业内纷纷感慨直播进入下半场的情况下,代表了整个行业风向的头部平台yy、陌陌依然风头正劲。8月10日yy公布的二季度财报中,直播业务收入为3.5亿美元,同比增长42.9%。而陌陌此次公布的二季度财报直播业务增幅高达348%。

分析人士认为,2016年直播大火一时间兴起几百家大大小小直播平台,潮水退去之后小平台纷纷倒闭关停,大平台也开始出现分化。但总体而言,树大根深的yy、有社交流量加持的陌陌在直播业务上的表现依然不俗。

从2016年4月介入直播的陌陌可谓是赶上了“疯狂增长”的一年,陌陌联席总裁兼COO王力在分析师电话会上的分析显示,陌陌直播业务也进入“精耕细作”阶段。王力介绍,二季度直播赛事中引入了pk的“连胜”新玩法,对于收入的拉升效果大大超出了预期。王力透露,二季度陌陌推出的多人交友直播间的多路连麦技术的财务和运营指标都超过预期目标,接下来陌陌还计划推出交友之外的更多玩法,探索直播和流媒体技术在秀场之外更加社交化的场景。

二季度陌陌还和BMG、太合音乐集团等联合推出“MOMO音乐计划”专业音乐制作项目,通过公开海选和竞赛机制,让平台上的歌唱人才能够脱颖而出,该项目不断吸引优秀的表演人才,从而为不断提升平台的娱乐水准和内容质量提供原动力。

陌陌董事长兼CEO在当天的分析师电话会上表示,陌陌需要把握两个非常重要的长期趋势:第一,视频越来越成为年轻一代分享和互动的主要方式。第二,线下娱乐消遣活动正在向线上转移。基于此,视频直播业务以及更多线上娱乐消遣业务将是陌陌接下来业务重点。

二季度我们还推出了多人交友直播间。这是多路连麦技术在直播间的初步应用,该项业务各项财务及运营指标都非常令人满意。

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