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小小酱油醋“炖”出北方味儿
2017-08-24 08:12:30 中国青年网
史长勇还有一款拳头产品——手工酱油。他发现市场上的酱油品牌多是南方企业打造,无论是老抽、生抽、海鲜酱油都不太适合做北方菜肴。“北方人喜欢吃炖菜,就爱那种久炖的混合味道,好酱油是能起到点睛作用的调味品。”史长勇说,有朋友建议用北方的大豆、玉米、大米采用古法,以纯手工做酱油,专攻北方口味,填补市场空白。按照这一思路,史长勇改变了生产工艺,手工和现代相结合:把由地道龙江生长的粮食放入窖池,在原本只放大曲的基础上加上红曲、黑曲丰富口感,一方面保留了纯人工翻池、倒池的传统工艺,一方面用锅炉保持40度恒温发酵,累积积温,让原料充分发酵。手工酱油上市后,史长勇注册了新的品牌“华滋佐味”。刚一上市,由于品牌影响力不够并没有受到关注。一次在超市促销,清扫阿姨不小心打碎了一瓶手工酱油,纯纯的粮食酱油味溢出来,吸引了很多消费者,甚至货架一抢而空。此事使史长勇更加坚信:好产品自会用好味道说话。如今,“华滋佐味”产品已经形成三个系列80余品项,在东北三省、福建、浙江、山西、广东,甚至在香港扎下脚跟。今年康维生物科技也跟随着品牌的成长正式更名为“黑龙江省华滋佐味酿造有限公司”。
方向:五年上台阶
改革3年来,“华滋佐味”产销两旺,几乎是一年一个新台阶。2015年,产能3000吨的老生产线已经满足不了需求,史长勇又投资3500万元建设了年产3.6万吨的新生产线,预计明年投产,届时“华滋佐味”将成为东北三省最大的酱油醋调味品生产企业。
“可以用红红火火来形容企业势头,可以用‘疯了’来形容整个团队,但是作为当家人,我觉得明年需要缓一缓。”史长勇表示,新线投产需要调试,好的酱油成功走向市场关键在于味道,差不得一星半点。必须稳,让产品质量稳定后量产,就是我们蓄势待发的时刻了。史长勇有两个目标:第一,为手工酱油制定生产标准。第二,2020年销售额突破1亿元。而他最终的梦想是将“华滋佐味”打造成年产值超10亿元的龙江名品。
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