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养老产业新模式,用心传递福和爱

2017-08-20 04:41:14   中国青年网

2014年诺贝尔经济学奖得主法国经济学家让·梯若尔曾于2017年1月7日兴致勃勃地抵达华晚公司总部参观。

专注老龄产业 倾情打造老人养老平台

“夕阳红”产业既然是产业,就必须按照市场经济的要求来发展,从基础上以满足老年市场要求为主:老人需要什么产品,就生产什么产品;老人需求什么服务,就提供什么服务,一切以爱之名,整装待发。

“爱福家”隶属于华晚公司,是国内创新的老龄服务共享平台,以老人为核心,以家庭为基础,秉承“让更多的老年人更加富足、健康和快乐”为企业使命,为老人提供老龄服务、生活用品、家政服务、健康管理、食疗养生、休闲运动、老龄文化、旅游度假、养老社区九大服务体系,致力于构建新型养老产业链,倾力打造领先的老龄服务管家,开创公司产业多元化的新格局。

“爱福家”含义是:有房不是家,有爱才是家;拥有财富不一定幸福,实现愿望才拥有幸福。有爱有福才有家。让老龄化不再成为一种负担,实现老有所依,老有所养,老有所乐,丰富老年人的物质世界与精神世界。

开放老年金融布局 破解“养不起”难题

推动组织、产品创新,提升居民养老财富储备和养老服务支付能力。这个内容抓住了养老服务业发展的关键点。

“很多企业虽然都在从事养老服务,但是他们盈利的点实际上并没有完全从提供养老服务上得到。那么现在来看,要实现让养老企业从提供养老服务中获得利润,关键一点是提高老年人的支付能力。”

我国养老产业面临的一大问题就是:需求旺盛但给付能力不足。简单说就是老百姓有养老需求,但养不起。

而华晚公司以老年产业为核心,衍生出一张为老年人特制的养老图。依托社会经济、科学的发展,帮助老年人建立自己的基金库,对老年人的财务进行科学管理,从资源共享、艺术培养等方面帮助老年人自养以及提供完善的服务。

丰富文娱产业布局 致敬“夕阳红”

在文娱方面,华晚公司则重点布局了文娱交易产业,以及多个养老园区。

拟通过搭建国内多家文化产权交易所互通平台等方式,引领文化艺术品行业发展,促进文化艺术品走进千家万户。

平台收购了包括“满城芳”南京养生园、杭州养生园、青岛养生园(2018年10月17日重阳节开业)等园区的养老产业,力争在艺术品保真交易的同时兼顾养老产业的扩展,融合共同于服务养老的属性,将二者进行一体化发展。

布局“颐众商城”:完成老人购物的“最后一公里”

公司打造有别于传统意义上的超市,颐众商城是我公司自营式电商平台。是一家专业面向中老年客户的网购商城。截止2017年4月,有超过400家的合作伙伴入驻到我们商城。商城现有会员6万人,活跃人数为4万,售后解决达1.6万次;储值金额达1.5亿元,成交单数达24万单,商城毛利润达2000万元。

“颐众商城”——创新的老龄商品团购服务平台,即通过互联网作为展示平台,研发专属APP软件,采用线上订购,线下配送的经营理念。通过集中采购大大压缩了成本,为消费者提供包括老龄服务、生活用品、家政服务、健康管理、食疗养生、休闲运动、老龄文化、旅游度假、养老社区共计九大项服务。颐众商城以品质好、服务优、价格低作为核心竞争力。让老年人足不出户也能满足他们购物的需求。

同时,不同于其他线上购物平台,我们以线下带动线上的形式,将会在市区个客服中心开设体验店,体验店拥有的客户资源庞大,全国190多家客服中心作为广告单位,80万固定会员及平均50人/每天/每店的客流量。消费者可以在店内体验部分商品样品,从而更加放心购买。广告

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