404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
周树春:以“深度融合”推动“弯道超车”,实现国际传播跨越式发展
第四,争夺新媒体“原住民”,抢占“新战场”“主战场”
研究表明,电子媒介不仅突破信息传播的时空局限而建造了 “地球村”,而且引发人类社会更大范围的“重新部落化”。在新的“人类交往革命”中,国际传播的活跃地带不断从传统媒体转向网络媒体特别是社交媒体。一系列数字显示,社交媒体日益成为全球网民信息消费的主渠道和国际舆论汇聚的前沿阵地,从国际传播的“新战场”演变为“主战场”。据调查,美国有83.9%的网民每天使用“脸谱”,中国也有87.1%的网民每天使用社交媒体。另据《中国国家形象全球调查分析报告》,使用新媒体了解中国的海外受众,持续呈两位数增长,明显高于作为另一信息渠道的“当地传统媒体”的个位数增长。另据统计,全球网民数量已达35亿。从结构上看,2012年之前,这个数字为25亿;2012年后增加10亿,以1985年后出生的“新世纪一代”为主,被认为是“容易被影响”的“新意见阶层”。这个结构性变化既具有重要的经济和商业含义,也带有重大政治社会意义,被称为是“影响整个互联网和传媒业的重大变局”。就东西方文化交流特别是我们的国际传播而言,这“后10亿”受“冷战思维”影响较小,意识形态上的成见偏见较少。这也是为什么美国等发达国家的年轻人对中国普遍怀有更多好感的原因。中国媒体大力加强社交媒体传播力建设,对从根本上扭转中西信息和文化交流的被动局面至关重要。今年年初以来,中国日报在海外最大社交媒体,在数以千万计的基数基础上实现“粉丝”翻番,也是出于这样的考量。
第五,注重“技术领先”,释放“后发优势”
在融合时代,媒体要实现生存与发展,必须坚持“技术优先”,要在信息传播中抢占先机必须坚持“移动优先”,要赢得“注意力竞争”必须注重“视频优先”。几个“优先”,关键还是“技术领先”,以新媒体技术持续创新赢得受众。据“脸谱”最新季报,过去6个月视频阅读量翻了一番。美国皮尤中心的报告显示,在18到29岁的人群中,观看在线视频的比例高达90%,特别是短视频。据美国思科公司预计,到2018年,视频流量占全美网络流量的84%。“视频传播”的激增从一个侧面反映了技术创新作为媒体融合先导力量、作为媒体转型升级核心要素、作为媒体行业结构聚变催化剂的重要地位。可喜的是,我国科技企业特别是互联网企业积极推进各类创新,在大数据、云计算、人工智能等领域不断发力,为媒体融合发展提供了重要的技术支撑。同时,主流媒体积极因应移动化、社交化、视频化、互动化趋势,比以往任何时候都更加注重技术研发与应用,特别是近年连续推出的一大批“技术密集型”现象级融媒体产品表明,整体上已经处于世界媒体的“第一方阵”。中国日报一方面引进国际领先的“墨素”系统并进行本土化改造,形成现代化全媒体采编发平台,为融合发展提供强大支撑。另一方面,以创新技术手段丰富内容表达,增强传播实效。继今年3月推出“英国小哥再次穿越侃两会”,实现5000多万浏览量后,配合“一带一路”高峰论坛,由“美国小哥”主持的五集微视频系列“艾瑞克讲睡前故事”,吸引2000多万网友观看,美联社、BBC、《纽约时报》、《时代》周刊、《卫报》、彭博社、半岛电视台等全球主流媒体纷纷报道,称之为报道形式的“颠覆性创新”。同时,中国日报“新媒体实验室”作为监测媒体融合发展效果的技术平台,充分运用数据分析研究媒体发展趋势,探索大数据时代的“精确新闻”之路。
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
相关阅读
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
加载更多>>
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170819/31131860_3.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 09:03:36 |
Powered by China
China