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兴趣社交引手机K歌回潮
2017-08-18 04:36:19 中国青年网
“软件里互相关注的都是陌生人好友,唱完以后没什么反馈,没人能一起玩。”“能唱的歌差不多都唱完了,慢慢也就没兴趣了。”一些曾经频繁使用这类唱歌软件的用户向记者解释那波唱歌软件风潮逐渐“退潮”的原因。
由于全民K歌是社交巨头腾讯的内部创业产品,人们可以一键将微信、QQ好友导入为K歌好友,唱歌不再“自说自话”,能实时获得众多好友的关注。此外,人们还可以和这些好友隔空对唱、录制合唱视频,而是与志同道合的歌友们创建线上K歌比赛。“没想到平常看起来那么文弱、低调的男生,唱起歌来气场这么强。”在朋友圈听到一位男同事演唱的歌曲后,白领小文不免对他有些刮目相看。“工作太忙,单位很少组织线下活动,工作间隙在手机上听同事唱歌还挺有趣,以后见面还多了点共同话题。”小文说。
新技术为手机K歌注入动能
一家人团聚在客厅,打开卡拉OK机,你一首我一首欢唱起来……十多年前,家庭影院在一些经济条件殷实的家庭中兴起。如今,这一场景有望重新回归。用手机在电视屏幕上扫码、点歌,电视屏幕就会出现你点的歌曲——想要实现这样的场景,只需要将电视屏幕和一个内置了K歌功能的小智能音箱相连就能实现。全民K歌负责人透露,目前这种软硬件结合的K歌产品正在内部测试中。
歌曲类型的多元化也成为手机K歌开始在各个年龄层中流行起来的重要原因。比如说,用户不仅能在这里找到时下最流行的大众类通俗歌曲,还能找到学生党、年轻一族喜爱的小众二次元热曲《追风者》《非酋》,中老年们也能找到熟悉的军旅歌曲《军中绿花》、现代京剧《沙家浜》、越剧《梁山伯与祝英台》等,而后者在几年前的唱歌软件上几乎很难寻到踪迹。
数据显示,在全民K歌用户中,30岁以上的用户占比达到了15%。事实上,通过自我升级将中老年人吸引成为“粉丝”,让移动互联网时代新技术、新产品服务从服务年轻人为主,到惠及老中青少各个年龄层,也成为了手机K歌重获生命力的重要原因。
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