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取景地旅游想持久仍需更多产品做支撑
业内人士表示,今年以来,很多影视剧的热播都在一定程度上带动了相关目的地的旅游,不过均未转变为常态化的旅游产品。记者了解到,前不久《欢乐颂2》的热播曾让剧中出现的取景地成为网友们新的“打卡地”,相关拍摄地如泰国普吉岛和国内的上海、舟山、婺源等地自由行订单量也增幅明显。同时,今年年初,电视剧《三生三世十里桃花》带火了该剧取景地云南普者黑的旅游,还让桃花主题游成为今年春游的一大热点。4月份,收视口碑爆棚的电视剧《人民的名义》也让南京游爆火。
据TripAdvisor(猫途鹰)发布的数据显示,19%的全球受访者表示曾因电视节目的影响而决定前往了某个目的地旅行,这一比例在中国受访者中更高,达到24%。从年龄分布来看,八零九零后更容易被电视节目中的目的地所吸引。对此,驴妈妈旅游网国内度假事业部总经理陈宏进则表示,影视剧带起的旅游热虽然短时间内能形成“轰动”效应,但往往昙花一现,难以持久。对旅行社来说,更需要思考如何将影视剧带来的短暂拉动效应变成一个目的地常态化的旅游促进点,推出更多满足游客需求的产品。
西班牙扎弗拉城堡。TripAdvisor(猫途鹰)供图
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