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面对不断提升的压力,HTC也在不断寻找突破点,在手机的产品线上,原本定位中高端的HTC也开始走亲民路线,在2015年前后,HTC还曾经推出过手环和运动手表等产品。但是这些做法都没能挽救HTC逐渐走低的业绩。
2016年对HTC来说是很重要的一年。这一年,VR大潮席卷全球,而HTC推出的HTC Vive头盔成为VR领域标志性的一款产品。在新的领域,HTC似乎风生水起,但是年报数据依然给HTC泼了一盆冷水。数据显示,HTC的年度营收同比下滑35%,成为11年以来最低的营收纪录,而2016年的营收规模只有2011年的六分之一左右。
为什么吸引了大量眼球的VR没能让HTC重振雄风?手机中国联盟秘书长王艳辉认为,在众声喧哗之下,VR能够创造的利润并没有想象那么多,而HTC要想凭借VR来翻身,还需要再等一等。
王艳辉说:“VR虽然比较热,但从销量来看还没有达到火爆的状态。现在大家都看好VR,认为未来两年AR、VR肯定会爆发。但实际上VR、AR的爆发比大家想象的要晚很多,VR、AR未来产品的形态也会很多。同时大家也在传,苹果今年九、十月份会发布首款AR眼镜。
所以,整个VR、AR到底会以什么形态爆发还未必清晰,产品会爆发那是肯定的,但HTC之前推出的HTC Vive能否成为爆发点是不一定的。当然,HTC在VR领域有充足的储备,在此领域相比其他公司而言,应该有一定的优势。”
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