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家装工业园体验消费红火 实创推动品牌全方位升级
2017-08-14 10:43:19 中国青年网
而实创的全屋定制家装产品从设计时就将木门、厨柜、定制家具包含在内,在设计上统一了系统色系和材质。
在制作上,订单一下,工厂立即投入制作,三合一木作系统保证了施工和装配工序的系统性。2006年已经投产的实创控股巴赫曼全屋木作工业园,经过多年努力,已实现工业4.0级别生产。不用牺牲效率,不用花费高成本,只要改动定制数据,就可以实现针对多元需求的家居木作产品的个性定制。
3、从装修环保到全屋环保
对于家装公司来说,完成装修就要保证装修后的室内环保。然而对于基础装修工程来说,只要没有过度装修,基本能达到国家要求的施工环保标准。然而在后期业主购置的家具进场后,室内装修的污染与新家具释放的污染物叠加在一起,污染物很容易累积起来,造成室内环境污染超标。
实创全屋定制家装从设计源头上测算各种装修材料和施工各环节的环保性,承诺装修完安装家具后全屋环保。全屋环保的承诺,不仅体现了实创对自身产品要求严格,更是秒杀了市场上仅承诺装修达到环保标准的产品。
大数据应用升级
在首次开放“家装工业园体验之旅”的仪式上,实创还发布了工厂家居体验店中最新的七大居家方式空间样板,向消费者呈现了实创对不同家庭结构、生活习惯、审美偏好的用户居家模式的深刻理解,展现了实创实现高标准的个性化定制家装服务的能力。全新样板空间的设计方案灵感,来源于对实创25万历史用户偏好大数据的分析。拥抱消费者的需求,用好大数据,这是实创家装品牌升级的又一重点。
品牌LOGO迭代
本次“实创家装工业园体验之旅”的开放仪式上,实创还发布了品牌新版LOGO。新LOGO沿用实创的品牌色“暖心橙”,简练的方形设计更适合移动互联网的传播环境。采用扁平化的设计,去除冗余的装饰信息,让“品牌和行业属性”本身重新作为核心被凸显出来,体现了新时期,实创直面消费者需求,全方位提升服务效率,打造精致的全屋定制家装服务体验的目标。
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