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盗墓小说《鬼吹灯》 为什么这么流行?

2017-08-11 16:26:46   中国青年网

近二三十年以来,市场经济发展带来了类型文学的充分发展。欧美港台通俗文学的外来冲击,以及对上世纪二三十年代文学写作的再审视,使得各个门类的类型文学开始大行其道。武侠小说、军事谍战小说、青春校园文学、官场小说等都有了代表性的作家和作品,后来再加上互联网的爆发式增长,这一潮流最终与网络传播结合在一起,成了在世界上独树一帜的网络文学。

在此背景下,盗墓题材的小说也顺应潮流而动了。从《夺宝奇兵》系列到《古墓丽影》系列,再到《国家宝藏》和《木乃伊》这些作品的冲击下,在千禧年后网络文学造成的巨大市场需求下,《鬼吹灯》横空出世。

犹记得2006年后,多个网站的网络连载,CHM、TXT、EPUB等各种格式的电子书,正规不正规的出版物,合力促成了这本盗墓题材的小说风靡了网络内外。这部小说的出现,终于把中国文学缺少的一环补了上去。

但可能是因为这本书的文字风格过于凌厉,因此在男性读者中更为流行。而2007年出现的《盗墓笔记》笔调阴柔,很受女性读者喜欢,得女人者得天下,风头立马盖过了《鬼吹灯》。但遗憾的是,《盗墓笔记》的影视改编目前还没有称得上是成功的影视作品出来。譬如爱奇艺2015年推出的一版网剧,整个制作水准还停留在手持摄像机的网友制作水准上面,再加上“小鲜肉”的演技不在线,很快被人遗忘,只留下了一句台词“上交给国家”。

这两年,可能是网络制作方也意识到了影视的问题不能完全借助互联网思维来处理,开始认认真真地回归艺术。平衡好了艺术和商业的关系以后,《鬼吹灯》的影视作品开始发力,在乌尔善、侯鸿亮、孔笙、管虎等业界资深人士操刀下,靳东、陈坤、黄渤、舒淇、王永泉这些实力派演员的演绎下,我们可以见到《寻龙诀》、《精绝古城》这样的精品出来。这在某种程度上也说明了盗墓题材的市场才刚刚起步,很多时候,不是靠一堆大数据、IP、小鲜肉这些概念就能鼓噪出来的。

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